Recognition highlights the growing role of governed analytics and AI-driven workflows in modern marketing operations.
Alteryx has been recognized as a leader in the analytics and measurement category of Snowflake’s The Modern Marketing Data Stack: Governing the Agentic Enterprise Report 2026, underscoring the company’s role in helping organizations scale analytics and AI while maintaining governance and control.
The annual report, now in its fifth edition, draws insights from more than 11,500 Snowflake customers and ecosystem partners across 13 technology categories. This year’s findings reflect the industry’s shift from fragmented marketing technologies toward AI-driven, agentic systems built on trusted and governed data foundations.
As enterprises centralize data within cloud platforms, marketing teams are facing increasing pressure to generate actionable insights faster while delivering highly personalized customer experiences. However, traditional analytics approaches often require moving data between multiple environments, creating governance challenges, operational complexity, and additional infrastructure costs.
“As enterprises increasingly bring analytics and AI closer to where data resides, partnerships that combine governed data foundations with low-code analytics capabilities are becoming critical for faster decision-making and scalable AI adoption.”
To address these challenges, Alteryx is expanding its cloud-native analytics strategy through Live Query for Snowflake, enabling organizations to execute data transformation, orchestration, and analytics workflows directly within the Snowflake AI Data Cloud. By minimizing data movement and leveraging Snowflake’s compute engine, organizations can accelerate analytics while improving governance, security, and operational efficiency.
“Organizations want to scale analytics and agentic AI without adding more complexity,” said Rajkumar Irudayaraj, Senior Vice President, Global Technology and Innovation Partners at Alteryx. “Together, Alteryx and Snowflake help businesses operationalize trusted analytics and AI directly where their data lives.”
The joint capabilities support a range of AI-powered marketing use cases, including autonomous campaign optimization, predictive audience segmentation, attribution modeling, and generative content personalization. By enabling analytics and AI workflows to run directly where data resides, organizations can accelerate decision-making, improve customer engagement, and continuously optimize operations without extensive data engineering requirements.
Denise Persson, Chief Marketing Officer at Snowflake, noted that enterprises are increasingly rethinking how they manage and activate data as AI becomes more deeply embedded into business processes. She emphasized that the collaboration between Snowflake and Alteryx helps organizations streamline analytics workflows while strengthening governance and supporting AI-driven business transformation.
The recognition further reinforces Alteryx’s position in the evolving analytics and AI ecosystem, as enterprises seek platforms that simplify data access, automate insights, and enable governed AI adoption at scale.
