Digital Transformation News

du, ADIO Partner to Accelerate UAE’s Digital and Industrial Transformation

du

du has announced a strategic partnership with Abu Dhabi Investment Office (ADIO) aimed at accelerating innovation and digital transformation initiatives across the UAE’s industrial sector.

The partnership was unveiled during Make it in the Emirates 2026; a national platform focused on advancing the country’s manufacturing and industrial capabilities. The announcement was marked by the presence of His Excellency Badr Al Olama, Director General at ADIO, Fahad Al Hassawi, CEO of du, and Mohamed Ali Al Kamali, Chief of Industry and Trade at ADIO.

“Innovation is a cornerstone of national competitiveness and economic resilience.” — Fahad Al Hassawi, CEO, du

As part of the collaboration, du will provide advisory and consultancy services through du Tech, supporting ADIO’s efforts to guide manufacturers and enterprises through structured innovation and funding journeys. The initiative is designed to help organizations translate digital transformation strategies into scalable and commercially viable outcomes.

Leveraging expertise in advanced technologies, cloud computing, AI-driven analytics, cybersecurity, and IoT integration, du Tech will work alongside ADIO to accelerate the adoption of smart manufacturing capabilities and digital innovation frameworks.

During the event, du Tech also showcased practical implementations of the partnership, highlighting real-world use cases and end-to-end digital transformation pathways from concept development to deployment.

“This partnership brings together advanced technology, financing tools and high-efficiency execution.” — Mohamed Ali Al Kamali, ADIO

Fahad Al Hassawi, CEO of du, said the partnership reflects the company’s commitment to strengthening the UAE’s innovation ecosystem by combining technology capabilities with structured funding pathways to drive long-term economic impact.

Mohamed Ali Al Kamali of ADIO emphasized the strategic importance of the industrial sector to Abu Dhabi’s economic growth plans. He noted that integrating du Tech’s capabilities into ADIO’s Smart Manufacturing Programme would help industrial facilities adopt advanced technologies, improve productivity, and diversify locally manufactured products.

The partnership aligns with the UAE’s broader vision of building a connected, innovation-driven economy where technology, funding, and execution frameworks work together to support industrial competitiveness and sustainable growth.

Through this collaboration, both organizations aim to create a more execution-focused innovation ecosystem capable of accelerating large-scale digital transformation across key industries in the UAE.

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