New Leadership Compass report examines how 24 leading vendors are addressing CIAM; it marks the third consecutive report naming WSO2 as an overall leader and product leader
WSO2 has been named an overall leader, product leader, innovation leader, and market leader in the KuppingerCole Analysts’ 2024 CIAM Platforms Leadership Compass reportpublished on June 3, 2024. The report is based on KuppingerCole’s evaluation of 24 leading vendors in the consumer identity and access management (CIAM) market, also known as customer IAM. WSO2 is making a reprint of the report available for download here.
“We are honored to be recognized as a leader in the overall, product, innovation and market categories of KuppingerCole’s 2024 CIAM Platforms Leadership Compass report.
Geethika Cooray, VP & GM – Identity and Access Management, WSO2
Since the previous CIAM Platforms Leadership Compass was published in 2022, the range of use cases for CIAM has notably expanded from business-to-consumer (B2C) to a range of business-to-business (B2B) models.
According to the 2024 KuppingerCole report, “Historically, the “C” in CIAM was generally assumed to stand for consumers. CIAM first evolved to meet the demands that consumer-facing applications have that are functionally different from workforce/enterprise IAM. These are still the largest types of use cases that CIAM solutions cater to. However, CIAM systems have been adapting to B2B customer scenarios as well. Some vendors report that the B2B CIAM segment is growing faster than pure B2C implementations. Moreover, with the many organizations shifting to the Identity Fabrics model, it is necessary that CIAM solutions address both B2B and B2C use cases equally well.”
“We have put a priority on giving our customers the flexibility to support both their B2B and B2C CIAM scenarios to scale business models, broaden their market reach, and speed time to market—all while easily adapting their customer experience for distinct audiences to optimize user engagement,” said Geethika Cooray, WSO2 vice president and general manager of identity and access management at WSO2. “We are honored to be recognized as a leader in the overall, product, innovation and market categories of KuppingerCole’s 2024 CIAM Platforms Leadership Compass report. We view it as validation of our commitment to offering CIAM solutions that support enterprises’ increasingly sophisticated digital business models while creating rich, trusted digital experiences that drive customer adoption, loyalty and growth.”
