Vertiv 360AI integrates power, cooling and IT infrastructure into pre-engineered solutions designed to cut deployment time by up to 50% compared with traditional installation methods.
As Gulf data centre operators accelerate investment in AI capacity, Vertiv is promoting an integrated infrastructure approach designed to reduce the time required to bring high-density computing facilities online.
At DCD>Connect | MENA 2026, taking place on October 26–27 at the Grand Hyatt Dubai, Vertiv Holdings Co. will showcase how converged power, thermal management, IT infrastructure and digital services can help operators simplify deployment and prepare facilities for evolving AI workloads.
The company’s approach centres on Vertiv 360AI, a portfolio of pre-engineered power, cooling and service solutions for AI infrastructure. According to Vertiv, the approach can reduce deployment time by up to 50% compared with traditional, site-built installation methods. The solutions are designed to support high-density computing while allowing infrastructure to scale as demand grows.
The focus reflects a changing priority for data centre operators. As AI workloads place greater demands on power delivery and heat removal, deploying individual infrastructure components separately can add complexity to design, integration and commissioning. Coordinating these elements as a system can help reduce integration challenges and accelerate operational readiness.
“DCD>Connect | MENA is an important platform for engaging with the region’s data centre ecosystem as AI adoption accelerates,” said Tassos Peppas, Regional Director for the Middle East, Southeast Europe, Turkey and Central Asia at Vertiv. He said the company is expanding capacity to meet customer demand, adding that AI infrastructure must work as an integrated system “from grid to chip” to support high-density deployment and future growth.
“Our converged approach means power, cooling and IT infrastructure are delivered as one tested system rather than separate packages.” — Phil Cullerton, Senior Vice President, Managing Director – Middle East & EMEA Service, Vertiv
Phil Cullerton, Senior Vice President and Managing Director – Middle East & EMEA Service at Vertiv, said operators across the Gulf were moving from AI capacity planning to delivery, making deployment speed a decisive factor. He highlighted the importance of coordinating infrastructure from design through operation rather than treating power, cooling and IT as separate projects.
Vertiv will also participate in the event’s conference programme. Peppas is scheduled for a fireside chat alongside Kenny Scott, CEO of Edge-Serve, while Ivan Kuts, EMEA Solutions Architect at Vertiv, will deliver a 5×5 lightning pitch on how converged physical infrastructure is changing the speed and efficiency of AI-ready data centre deployment.
The company’s participation comes as the Gulf seeks to expand its position as a regional hub for AI and cloud infrastructure. For operators, the challenge is not simply adding computing capacity but ensuring that power, cooling and supporting systems can be deployed reliably and scaled in step with demand.
Vertiv will exhibit as a Mega Partner at DCD>Connect | MENA 2026 in Dubai.
