New self-service platform enables fashion brands to generate on-brand product photography, videos, and campaign assets using AI
UAE-based technology company Fipera has launched neofashion.ai, a new AI-powered content creation platform designed specifically for fashion retailers, enabling brands to generate professional product photography, campaign imagery, and marketing videos directly from existing product photos and brand references.
The launch follows a successful private beta program during which three global apparel brands used the platform in live production environments to create on-model photography, e-commerce packshots, and campaign videos at scale.
Unlike general-purpose AI image generation tools, neofashion.ai is designed around a brand-specific approach. Each customer operates within a dedicated workspace where product references, model personas, and brand guidelines remain isolated and are used to generate content that maintains consistency across catalogs and campaigns. According to the company, customer data and brand assets are not shared across organizations or used to train other customer models.
“Fashion brands don’t have a creativity problem, they have a consistency and cost problem. Our beta brands are producing catalog-scale imagery in hours instead of weeks, and it looks unmistakably like their brand because every generation is grounded in their own references, not a generic average.”
Ali Alkan, Founder, Fipera
The platform offers tools covering the entire fashion content production workflow, including on-model photography, sketch-to-photo generation, flat-lay and cut-out packshots, studio photography, campaign videos, and batch processing for seasonal collections. A native Shopify integration enables retailers to generate and attach product imagery directly from their store catalogs.
Fipera has adopted a self-service, credit-based pricing model aimed at making professional AI-generated content accessible to businesses of all sizes. A free tier allows independent boutiques and smaller fashion brands to start creating marketing assets without minimum commitments, while larger enterprises can access advanced controls, APIs, and service-level agreements.
Developed and engineered in the UAE, neofashion.ai aligns with the country’s broader ambitions under the National AI Strategy 2031 and Dubai Economic Agenda (D33) to become a global exporter of AI-powered products and services.
Following the commercial launch, Fipera plans to engage with strategic and institutional investors to support expansion across the GCC, Europe, and Asia. As fashion brands increasingly look to reduce content production costs while maintaining brand consistency, neofashion.ai aims to position itself as a scalable AI-driven solution for the modern retail industry.
