GITEX Global 2022 is going go be very exciting this year as post pandemic every participant has great expectation from this in-person event. Salman Ali, Senior Manager – Solution Engineering, META, Riverbed Technology speaks about their participation in the event.
What is the theme of Riverbed’s participation?
This year, our participation at GITEX will centre around the theme “Illuminate, Accelerate and Empower Every Digital Experience”. Visitors to our stand will have the opportunity to learn how Riverbed is evolving all parts of its Alluvio Unified Observability and Acceleration portfolios to address the needs of today’s hybrid organizations, helping to deliver seamless digital experiences and enterprise performance.
What are the solutions that Riverbed will be showcasing at GITEX Global 2022?
At GITEX this year, we will showcase two industry leading product lines – Alluvio by Riverbed, our Unified Observability portfolio and Riverbed Acceleration. These portfolios represent the logical evolution of our company which this year has celebrated its 20-year anniversary.
Our Unified Observability software portfolio has been designed to provide IT with a unified view to see through massive complexity and transform data into actionable insights across the entire digital ecosystem. This enables organizations to provide seamless digital experiences that drive enterprise performance for both the employee experience (EX) and customer experience (CX). The Alluvio portfolio includes our industry-leading visibility tools for network performance management (NPM), IT Infrastructure Monitoring (ITIM) and Digital Experience Management (DEM), which encompasses application performance management (APM) and End User Experience Monitoring (EUEM), that are available today and used by thousands of organizations across the world. GITEX will also offer regional IT stakeholders a first look at our newly launched cloud-native, SaaS-delivered Unified Observability service, Alluvio IQ. This service leverages full-fidelity network performance and end-user experience data across every transaction in the digital enterprise and applies AI and machine learning to contextually correlate data streams and alerts to identify the most business-impacting events. In doing so, it enables IT organizations to “shift left,” empowering all staff to do the job of more experienced IT experts, freeing-up senior IT staff to focus on strategic business initiatives.
Complementing the Alluvio portfolio, Riverbed’s flagship Acceleration solutions provide fast, agile, secure acceleration of any app over any network to users, whether mobile, remote, or on-premises. Built on decades of WAN optimization leadership and innovation, Riverbed’s industry-leading acceleration portfolio delivers cloud, SaaS, client and eCDN (MS teams & streams) applications at peak speeds, overcoming network latency, congestion, and suboptimal last-mile conditions to empower the hybrid workforce.
Additionally, our enterprise SD-WAN provides best-in-class performance, agility, security, and simplified management of hybrid WAN networks.
What are your expectations and Plans for the show this year?
The demand for and participation at in-person event has rebounded this year so we expect a heavily attended show that will present us with the opportunity to engage with customers, partners, and prospects from all across the region. We have set clear objectives for our presence at GITEX. These include evangelising attendees on the rapidly growing Unified Observability segment which is set to be a US$19billion market, and how Riverbed’s industry leading solution is complimented by our established Riverbed Acceleration portfolio.
We will be unveiling the regional findings of a research study that we commissioned on Unified Observability that was conducted by market leading research firm IDC. The survey revealed that a unified view of digital infrastructure is essential for IT teams that must improve the digital customer experience while boosting overall organizational productivity. This research also highlights that IT teams at organizations of all sizes are overwhelmed, short-staffed and require more advanced tools that deliver intelligence and actionable insights to help them troubleshoot issues in real-time.
In celebration of the 20-year anniversary of our company, as well as the launch of our new brand identity and our Alluvio Unified Observability portfolio, we intend to make this one of our largest ever participations at GITEX. So, in addition to having our own stand, we will maintain a presence at the stands of each of our three regional distributors, as well as having a kiosk at the stand of our valued partner, Microsoft.
2022 has been a landmark year for Riverbed as it not only marked our company’s 20-year anniversary, but also saw us launch our new brand identity – including the new Alluvio by Riverbed portfolio for Unified Observability – reflecting the evolution of our company, technology, and the market. Our regional strategy is aligned with our company vision and our focus has been directed at building on the incredible momentum we have established in the Middle East, Turkey and Africa region.