Saudi-based consultancy to execute full-funnel marketing for the luxury heritage brand
In a strategic move highlighting the intersection of heritage branding and digital marketing innovation, PROVEN 360, a Saudi Arabia-based integrated marketing consultancy, has signed Muir Textiles as its newest client. The collaboration will support Muir’s entry and expansion into the Middle East luxury textile market.
Established over 40 years ago, Muir Textiles is globally recognized for its fine linen craftsmanship and meticulous control over every stage of production. As the brand sets its sights on the UAE and broader Middle Eastern market, PROVEN 360 has been entrusted to lead its full-spectrum marketing and brand storytelling initiatives.
“This partnership represents a beautiful intersection of legacy and storytelling.”
— Leandra Meintjes, CEO, PROVEN 360
“This partnership represents a beautiful intersection of legacy and storytelling,” said Leandra Meintjes, CEO of PROVEN 360. “We are proud to support Muir Textiles in introducing their design-forward textiles to a region that values authenticity and craft.”
Lyritia Van Der Linde, Regional Director at Muir Textiles, added, “As we bring our family tradition and artisanal expertise to the Middle East, we sought a partner that truly understands our values. PROVEN 360 brings both strategic thinking and creative depth.”
Founded in 2022 and part of PROVEN Arabia Holding, PROVEN 360 has quickly gained traction across the GCC as a marketing partner to over 20 clients. The agency delivers end-to-end services encompassing digital strategy, social media, content production, brand identity, and increasingly, AI-enabled campaign optimization—a feature that has made it a go-to partner for legacy brands looking to modernize their outreach.
The collaboration marks a significant step in Muir Textiles’ regional strategy, with PROVEN 360 expected to weave its tailored marketing solutions into the brand’s next growth chapter—blending traditional values with forward-looking digital tools.
