Global cloud communications platform Infobip has expanded its strategic partnership with Digitas Middle East, the marketing transformation arm of Publicis Groupe, to help global brands accelerate AI-driven customer engagement across multiple channels.
The collaboration will focus on building a joint service practice around Infobip’s AgentOS platform, combining Infobip’s communications infrastructure with Publicis Groupe’s expertise in data, artificial intelligence, customer experience strategy, media transformation, and digital marketing. The partnership is backed by a global framework agreement, with initial rollout planned across the Middle East and Asia-Pacific regions.
As organizations increasingly invest in AI-powered customer experiences, the partnership aims to bridge the gap between marketing transformation and real-time customer communications. By integrating AI-driven personalization with omnichannel messaging, brands will be able to deliver more engaging, relevant, and scalable customer interactions.
“This collaboration highlights the power of partnership between technology and creativity to deliver real impact for brands in the region.” – Zeid Shubailat, Sales Director MENA, Infobip
According to research from Forrester, 88% of senior decision-makers at B2B enterprises are either adopting or planning to adopt AI agents, highlighting the growing importance of AI in customer engagement strategies.
Kareem Monem, CEO of Digitas Middle East & Turkey, said the partnership will enable Digitas to establish a dedicated team of certified Infobip specialists and integrate AgentOS capabilities into client engagement programs. He added that the collaboration will combine Publicis Groupe’s strengths in data and creativity with Infobip’s AI-powered communications platform to deliver innovative customer experiences.
Zeid Shubailat, Sales Director MENA at Infobip, emphasized that the alliance demonstrates how technology and creativity can work together to create measurable business outcomes for brands across the region.
Krešo Žmak, Chief Innovation Officer at Infobip, said the partnership reflects the company’s commitment to helping organizations transform customer engagement through AI-enabled solutions and achieve tangible business impact on a global scale.
The expanded alliance underscores the growing demand for integrated AI, marketing, and communications platforms as enterprises seek to deliver personalized customer experiences, strengthen loyalty, and accelerate digital transformation initiatives.
As AI adoption continues to gain momentum, the Infobip–Digitas partnership is expected to help enterprises create more intelligent, connected, and customer-centric engagement strategies across global markets.
