Industry software leader strengthens executive team as it expands AI-driven ERP offerings and recurring revenue business
Epicor has appointed Rachel Barger as its new Chief Revenue Officer (CRO), reinforcing the company’s commitment to accelerating global growth, expanding customer engagement, and strengthening its position in the industry-specific enterprise software market.
Barger brings more than two decades of leadership experience across enterprise software and Software-as-a-Service (SaaS), having held senior executive roles at major technology companies including UKG, Cisco, and SAP. Throughout her career, she has led large-scale go-to-market organizations across the Americas, Europe, the Middle East, Africa, and Asia-Pacific regions, with a strong focus on customer success, operational excellence, and sustainable business growth.
In her new role, Barger will oversee Epicor’s global sales and recurring revenue operations, leading strategy and execution efforts designed to accelerate growth across the company’s customer base in the manufacturing, distribution, retail, and supply chain sectors.
“Rachel’s proven ability to lead large global teams and drive transformational growth makes her the ideal leader to help accelerate Epicor’s momentum worldwide.” — Steve Murphy, CEO, Epicor
Announcing the appointment, Steve Murphy, CEO of Epicor, highlighted Barger’s track record in driving transformation and scaling high-performing organizations. He noted that her experience in managing multi-billion-dollar businesses and leading global teams will play a key role in strengthening customer relationships and supporting Epicor’s long-term growth ambitions.
As CRO, Barger will focus on expanding recurring revenue streams, deepening customer engagement, and strengthening Epicor’s partner ecosystem. She will also work to improve cross-functional collaboration across the organization to enhance customer outcomes and drive greater operational predictability worldwide.
Commenting on her appointment, Barger said she is excited to join Epicor at a pivotal stage of its growth journey. She emphasized the company’s strong reputation for delivering industry-focused innovation and expressed her commitment to working closely with customers, partners, and employees to support business growth and execution excellence.
The appointment comes as Epicor continues to invest in AI-driven enterprise software solutions under its Cognitive ERP vision. The company is embedding intelligent automation, AI agents, and decision-support capabilities into enterprise workflows to help organizations improve efficiency, accelerate decision-making, and strengthen business resilience.
Barger’s appointment reflects Epicor’s broader strategy to enhance leadership capabilities and drive expansion across global markets as demand for intelligent, industry-specific ERP solutions continues to grow.
