e& partners with Meta  

Hatem Dowidar

Leverage on Meta apps and services to enhance brand, performance and culture

Part of its aggressive transformation drive to become a global technology conglomerate, e& enters into a strategic partnership roadmap with Meta. The collaboration will enable e& to become a leading techco player driving innovation, enhancing organisational performance and nurturing its internal culture across its footprint.

e& (formerly known as Etisalat Group) and Meta will work together on use cases that integrate with the latest Meta products and solutions, consumer channel digitalisation, enhancing Augmented Reality (AR) and Virtual Reality (VR) experiences and conversational commerce throughout its digital communication plans.

As part of its strategy, e& will elevate its global positioning by zoning in on creative development and automation, immersive experiences and strategic partnerships. Internally, there will be a group-wide effort in driving a more productive work culture by creating customised learning paths and certifications, training and workshops, implementing robust internal communications plans, and heightening workplace collaboration.

“Our partnership with Meta is in line with our ambitious goals of creating limitless possibilities built on connections, connectivity and collaboration,” said Hatem Dowidar, GCEO, e&. “We are developing strong partnerships and identifying new growth opportunities as we advance our transformational journey for the benefit of our customer segments and shareholders. We look forward to a fruitful collaboration with Meta as we continue to create a more progressive business model that supports our growth aspirations to stay fit for the future.

“An important element in our partnership with Meta is to design powerful, seamless digital experiences for all our customers so that they are empowered to advance their own digital transformation agenda with our support. Our advanced 5G network will ensure that we provide a platform that will combine multiple technologies to bring the internet to life and help our customers embrace a digital-first lifestyle more efficiently.”

Commenting on the partnership Fares Akkad, Regional Director for MENA, at Meta said: ”At Meta, we’re focused on continuing to build innovative products and tools, so we can keep helping businesses and partners connect with people. We are excited to work with e& to further grow their digital transformation journey and leverage Meta technologies to benefit their customer base.”

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