As enterprises move beyond AI pilots and begin embedding intelligence into core operations, the focus is shifting from technology adoption to operational execution. Against this backdrop, BMC Helix is using its annual Dubai roadshow to explore how AI-powered ServiceOps can help organizations modernize IT operations, automate workflows, and scale AI initiatives across the enterprise.
Scheduled for October 22 at the The Museum of the Future in Dubai, the event will bring together customers, partners, and IT leaders to examine practical applications of AI in incident management, workflow automation, and IT service management. The gathering reflects a broader trend across the Middle East, where governments and enterprises are increasingly looking for measurable business outcomes from AI investments rather than proof-of-concept deployments.
“The UAE has moved on from experimentation to execution. Organisations delivering on national AI ambitions need AI built into everyday operations in a way that is secure, scalable and capable of delivering real value.”
— Ali Siddiqui, President and CEO, BMC Helix
According to Ali Siddiqui, President and CEO of BMC Helix, national initiatives such as the UAE National AI Strategy 2031 and the government’s push toward broader adoption of agentic AI are accelerating demand for operationally integrated AI platforms. Organizations are now seeking technologies that can improve efficiency, reduce manual effort, and support large-scale AI deployment without compromising security or governance.
The roadshow comes at a time when enterprises face mounting pressure to manage increasingly complex IT environments while controlling costs and maintaining service quality. Through customer case studies and hands-on sessions, BMC Helix aims to demonstrate how ServiceOps platforms can help teams shift from reactive incident management to more proactive and automated operations.
Salman Kazmi, Vice President for the Middle East, Turkey, Africa and Eastern Europe at BMC Helix, noted that enterprise discussions around AI are becoming more practical, focusing on integration with existing tools, data residency requirements, and opportunities to free up operational capacity through automation.
For CIOs and IT leaders, the event underscores a growing reality: the next phase of enterprise AI adoption will be defined not by the sophistication of the technology itself, but by how effectively organizations integrate AI into everyday workflows to drive productivity, resilience, and business value.
