ASUS is showcasing its commercial computing portfolio at AI Everything Abu Dhabi, highlighting AI-enabled devices designed to help enterprise and government organisations integrate AI into everyday workflows.
The portfolio spans the ExpertBook series, ExpertCentre desktops and All-in-One PCs, with the company focusing on AI performance, productivity, security, manageability and durability across different business environments.
At the event, visitors can experience the ExpertBook Ultra, which combines a premium design and durable construction with AI productivity capabilities. ASUS is positioning its commercial devices around the growing requirement for computing systems that can support AI-enabled workloads while maintaining enterprise-grade security and manageability.
“AI is becoming a fundamental part of how organisations work across the UAE. Through our commercial portfolio, ASUS is helping organisations bring AI closer to users and turn its potential into everyday productivity and innovation.” — Tolga Özdil, Regional Commercial Director, Middle East, Turkey and Africa, ASUS
A key element of the portfolio is on-device AI processing through dedicated neural processing units (NPUs). This allows supported AI tasks to be processed locally, supporting ASUS’s approach to more flexible and future-ready business computing.
The company’s presence comes as organisations across the UAE explore practical applications for AI rather than treating it solely as an emerging technology initiative. For enterprises and government organisations, the challenge increasingly lies in bringing AI capabilities to employees while maintaining security, productivity and operational control.
ASUS is also highlighting sustainability across its commercial portfolio, including the use of more sustainable materials in products and packaging and compliance with standards such as EPEAT and ENERGY STAR 8.0.
The company’s participation underscores the growing convergence of AI and endpoint computing, with commercial PCs evolving from productivity tools into platforms capable of supporting AI-enabled workflows directly at the user level.
