Everpure, a leading provider of storage and data management solutions, has announced the appointment of Craig Robertson as Head of Partners for Europe, the Middle East and Africa (EMEA) and Latin America (LatAm), highlighting the company’s continued investment in its channel ecosystem and international growth strategy.
Robertson succeeds Geoff Greenlaw, who is retiring, and takes on the role after a successful 10-year career with Everpure. Based in the UK, he will lead partner strategy and execution across EMEA and LatAm, working closely with channel partners to accelerate growth, expand market opportunities, and help customers derive greater value from their data.
As a 100 percent partner-focused organization, Everpure considers the appointment a key step in strengthening relationships across its channel network at a time when enterprises are increasingly embracing AI-driven data strategies.
“Craig Robertson has consistently demonstrated his deep understanding of our partner ecosystem. His appointment reflects the strength of our internal talent and our unwavering commitment to driving partner growth across EMEA and Latin America.”
Ricardo Moreno, VP Global Partners, Everpure
Throughout his tenure at Everpure, Robertson has held several leadership positions spanning channel development, go-to-market execution, and strategic partnerships. His previous experience working within partner organizations in the UK has also provided him with deep insight into the challenges and opportunities facing the channel community.
The appointment comes amid strong business momentum for Everpure. According to the IDC Enterprise Storage Tracker for Q1 2026, the company recorded growth of 64.9 percent across EMEA and Latin America, significantly outpacing the overall market growth rate of 17.3 percent.
Commenting on his new role, Robertson said, “Having built my career here, I know that our partners are intrinsic to everything we do. As we enter a new era where data primacy defines market leaders, our partner community is vital to helping customers modernize their data strategies and unlock real business growth.”
The move underscores Everpure’s commitment to empowering partners as organizations increasingly adopt data-centric architectures to support AI innovation and digital transformation initiatives.
