AI-powered platform drives performance, precision, and connectivity across Ferrari’s global racing and business ecosystem
In a high-octane fusion of speed and intelligence, ServiceNow has joined forces with Ferrari as the Official Partner of its Hypercar team, bringing cutting-edge AI to the heart of endurance racing. Following Ferrari’s triumphant win at the World Endurance Championship, the partnership aims to elevate real-time race operations and streamline global collaboration.
ServiceNow’s AI Platform now powers Ferrari’s race-day decisions, factory workflows, and enterprise-wide operations. From tracking car component performance to managing service requests across 180 global dealerships, the platform ensures every corner of Ferrari’s business runs with precision.
“When milliseconds matter and excellence is the standard, ServiceNow helps Ferrari stay ahead.”
— Fabio Spoletini, GVP, Southern Europe, Middle East & Africa, ServiceNow
“Ferrari’s commitment to performance and innovation aligns with ServiceNow’s mission to make the world work better,” said Antonio Torretta, Head of IT Strategy and Governance at Ferrari. “This partnership shows how the right platform can turn pressure into progress—and performance into transformation.”
The Ferrari Hypercar team leverages a custom ServiceNow application to monitor vehicle issues, test new components, and maintain traceability throughout the validation process. Meanwhile, the One Digital Portal connects over 25,000 employees, suppliers, and contractors, enabling faster decisions and seamless collaboration.
What began in 2019 as a visibility initiative has evolved into a full-scale digital transformation. With ServiceNow’s AI at the wheel, Ferrari is not just racing to win — it’s racing into the future.
