The recognition highlights the growing role of data discovery, privacy governance and compliance as organisations manage sensitive information across production and backup environments.
Veeam has been positioned as a Leader in Gartner’s inaugural Magic Quadrant for Privacy UX, based on its Ability to Execute and Completeness of Vision. The recognition reflects the growing focus on operationalising privacy across the data lifecycle, particularly as organisations expand their use of AI and manage increasingly complex data environments.
Veeam’s privacy capabilities are designed to help organisations identify where personal data resides, understand who can access it and how it is used, and apply privacy policies consistently across production systems and backups. The company argues that this approach can help reduce compliance risks, simplify audits and support more controlled data recovery.
The recognition follows Veeam’s acquisition of Securiti AI in December 2025 and the launch of its DataAI Command Platform. Together, these developments extend the company’s data protection proposition into privacy management, governance and compliance.
“Privacy must extend across every copy of personal data, including backups, to make compliance demonstrable and recovery trustworthy,” said Anand Eswaran, CEO, Veeam.
Among the capabilities highlighted by Veeam is DataAI Privacy, which automates privacy policies based on users and jurisdictions. Its People Data Graph is designed to unify structured and unstructured personal data across hybrid and multicloud environments, helping organisations improve data visibility and privacy operations.
Veeam also extends data security posture management and classification to backup data through its DataAI Command Graph. This addresses a persistent challenge: sensitive information can remain in backup copies even after controls have been applied to production data. The approach also supports prioritised recovery of sensitive information during incidents.
Its DataAI Compliance capability maps controls and evidence to more than 100 regulatory frameworks, including the GDPR, DORA and the EU AI Act, providing privacy and legal teams with a structured audit trail.
“Privacy is a commitment that has to survive across every copy of their data, in production and in backup,” said Anand Eswaran, CEO of Veeam. He added that the company aims to unify data security, governance, privacy, compliance and resilience.
The positioning comes as organisations face pressure to demonstrate that personal data is governed consistently across increasingly distributed environments. However, Gartner notes that its Magic Quadrant reflects the research organisation’s opinions and does not constitute an endorsement of any vendor, product or service.
Veeam protects more than 550,000 customers worldwide, including 80% of the Fortune 500, and is positioning its integrated data and AI trust capabilities as a foundation for organisations seeking to use AI while maintaining control over sensitive information.
