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Kais Zribi

Launch partners include Microsoft, Stanford Online, Google Cloud, AWS, Fractal Analytics DeepLearning.AI, and Vanderbilt University

Coursera has launched Generative AI (GenAI) Academy in the UAE, designed to equip executives and their employees with the skills needed to thrive in an AI-driven workplace.

GenAI Academy offers a unique blend of foundational literacy and executive education programs from top research universities and companies at the forefront of AI, including Microsoft, Stanford Online, Vanderbilt University, DeepLearning.AI, Fractal Analytics, Google Cloud, and AWS. As skills-first hiring becomes a global priority, and with the UAE expected to benefit from USD 5.3 billion in Generative AI investments by 2030, the Academy aims to bridge AI skills gaps in the country while unlocking innovation and productivity for both executives and employees.

“Designed to place businesses and employees at the forefront of innovation, the accessible, expert-led courses will reshape the UAE’s workforce and support the nation’s preparedness for an AI-driven future.”

Kais Zribi, Coursera’s General Manager for the Middle East and Africa

A significant game-changer in the global economy, GenAI is expected to generate economic value worth USD 4.4 trillion annually. In the UAE, AI adoption is estimated to contribute to nearly 14% of the country’s GDP by 2030. With the country prioritizing AI as a key driver of its future growth, it is poised to benefit from the immense potential of the GenAI Academy’s high-quality education and training programs as it positions itself as a global leader in AI by 2031.

Kais Zribi, Coursera’s General Manager for the Middle East and Africa, said: “As GenAI begins to transform industries, reinvent businesses, and shape new career paths, there is an urgent need to empower individuals and organizations to adapt to in-demand technologies powering the jobs of tomorrow. The UAE’s ongoing efforts in ensuring the agility of talents through reskilling and upskilling will achieve a significant boost with the introduction of GenAI Academy’s curated curriculum. Designed to place businesses and employees at the forefront of innovation, the accessible, expert-led courses will reshape the UAE’s workforce and support the nation’s preparedness for an AI-driven future.”

GenAI Academy for Everyone

This foundational literacy program gives every employee a general understanding of GenAI’s core principles, applications, and impact. Employees will learn how to use AI tools to enhance productivity and innovation in their day-to-day jobs, with Guided Projects providing hands-on practice.

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