As businesses in the MEA region continue to adopt cloud computing, AI, blockchain, and other advanced technologies, NeoSOFT is well-positioned to capitalize on this opportunity. Enterprise IT World MEA spoke to Nishant Rathi, Founder & Director, NeoSOFT to understand his strategy. Excerpts.
Briefly tell us about NeoSOFT along with its genesis and growth.
NeoSOFT is a global IT services company specializing in software development, digital transformation, and advanced technology solutions. Founded in 1996 by A.L. Rathi, alongside Co-founders Nishant and Nikhil Rathi, NeoSOFT has grown from a web development startup to a leading player in the software industry. With 25+ years of experience, CMMI Level 5 certification, and a global presence spanning 10+ development centers and 15 offices, NeoSOFT serves 1,500+ brands worldwide, including 25+ Fortune 500 companies. In 2021, NeoSOFT rebranded itself, continuing its commitment to driving business innovation across industries.
What is the MEA market potential from NeoSOFT perspective?
NeoSOFT is anticipating a total market potential of approximately $20-50 million from the Middle East and Africa (MEA) region. This growth is driven by the region’s increasing demand for digital transformation, innovative technology solutions, and robust IT services across key industries like finance, healthcare, telecom, eCommerce, and manufacturing. As businesses in the MEA region continue to adopt cloud computing, AI, blockchain, and other advanced technologies, NeoSOFT is well-positioned to capitalize on this opportunity by offering tailored solutions that meet the region’s unique needs. With its established presence and expertise, NeoSOFT aims to drive substantial growth and create long-term value for both existing and new clients in the MEA market.
“NeoSOFT’s roadmap for the MEA region involves a focused approach toward building strong relationships with key clients in high-potential industries such as financial services, energy, government, and retail/eCommerce, aiming to achieve a market potential of $20-50 million.”
Nishant Rathi, Founder & Director, NeoSOFT
Which countries in the region would be of focus for the company?
NeoSOFT’s focus in the Middle East and Africa (MEA) market will primarily target key countries such as the UAE, Saudi Arabia, and growing African nations like South Africa and Nigeria. These countries are experiencing rapid digital transformation and technological adoption, making them strategic regions for the company. With increasing demand for IT services, cloud solutions, AI, and blockchain technologies, NeoSOFT aims to deliver customized solutions that cater to the specific needs of businesses in these fast-evolving markets, positioning itself as a leading tech partner in the region.
How is the company present in the region?
NeoSOFT has established a strong presence in the Middle East with its regional headquarters located in the UAE. In addition to this, the company operates corporate offices in Saudi Arabia, Kuwait, and Bahrain. These strategic locations enable NeoSOFT to effectively serve clients across the region, providing local expertise and tailored technology solutions to meet the growing demand for digital transformation, IT services, and innovative solutions. By maintaining a robust presence in key Middle Eastern markets, NeoSOFT ensures close collaboration with clients and the ability to drive business growth and success across the region.
What is the market strategy for NeoSOFT in MEA region?
NeoSOFT’s market strategy in the MEA region is focused on penetrating key industries such as financial services, energy, government, and retail/eCommerce, recognizing their significant market potential. The company aims to deliver high-quality work, fostering strong relationships with clients in these sectors while expanding its portfolio. By leveraging its expertise in digital transformation, AI, cloud solutions, and blockchain technologies, NeoSOFT plans to provide tailored, innovative solutions that meet the specific needs of these industries. As NeoSOFT grows, the strategy is to build long-term partnerships, enhance brand trust, and drive business value in the region.
What is the roadmap for NeoSOFT in the region?
NeoSOFT’s roadmap for the MEA region involves a focused approach toward building strong relationships with key clients in high-potential industries such as financial services, energy, government, and retail/eCommerce, aiming to achieve a market potential of $20-50 million. The company plans to leverage local talent, working closely with the region’s skilled professionals to drive innovation and create a sustainable ecosystem of best digital practices. NeoSOFT will also deliver cutting-edge technology solutions tailored to the region’s unique needs, fostering growth while contributing to the digital transformation journey across the MEA market.
What is NeoSOFT’s differentiation factor, as there would be stiff competition from the existing players?
NeoSOFT’s key differentiation lies in its 20-year legacy of serving the MEA region. It has built strong relationships and established trust while many competitors are only now entering the market. Celebrating two decades at GITEX highlights NeoSOFT’s early investment and deep understanding of the region’s unique needs, giving it a significant edge over newcomers.
Additionally, NeoSOFT’s size and experience allow it to combine agility with the ability to deliver at scale. This flexibility means NeoSOFT can quickly adapt its business models to fit the evolving demands of the region while still providing comprehensive, large-scale solutions. By leveraging its longstanding partnerships and delivering consistent value, NeoSOFT remains a trusted partner, uniquely positioned to meet the diverse technological needs of the region.
