Executive Movement News

Leandra Meintjes Becomes New CEO at PROVEN 360

Leandra Meintjes

He will steer the company 360 towards continued growth and success

Leandra Meintjes has been promoted to CEO at PROVEN 360. Her outstanding contribution as a strategic leader will foster innovation and nurture a high-performance team.

In her new role as CEO, Leandra will steer PROVEN 360 towards continued success and growth through networking and client acquisition. She will be responsible for setting and executing strategic initiatives that align with the company’s vision and values.

Leandra Meintjes, “As I step into my new role as CEO of PROVEN 360, I am thrilled to lead our team toward new heights of success and expansion. Together, we will continue to innovate, inspire, and deliver exceptional results for our clients across the region.

“Over the last four years, Leandra Meintjes demonstrated exceptional leadership qualities and has made significant contributions in driving our company’s growth trajectory in the region. We are proud of her work as CMO of PROVEN 360 and all our PROVEN Arabia brands as she has remarkably expanded our business footprint with her marketing acumen. As the new CEO of PROVEN 360, we are confident that she will further expand the business and guarantee superior marketing services to clients across industries,” said Zaid Al Mashari, CEO and Co-Founder, PROVEN Arabia. ‘

Leandra joined PROVEN Arabia in 2020 to drive the marketing initiatives for PROVEN, PROVEN Consult, and PROVEN Solution.  In 2022, PROVEN 360 was launched with just two team members. Over the last two years, Leandra has successfully expanded the team to 18 employees, which now manages a portfolio of 20 clients. Additionally, Leandra played a pivotal role in transforming the PROVEN Solution brand into a leading technology company in the region.

Commenting on her promotion, Leandra Meintjes said, “As I step into my new role as CEO of PROVEN 360, I am thrilled to lead our team toward new heights of success and expansion. Together, we will continue to innovate, inspire, and deliver exceptional results for our clients across the region. I am excited about the journey ahead and the opportunity to make a meaningful difference in the world of marketing. Success is not just about what you accomplish in your life; it’s about what you inspire others to do”.

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