Riverbed launches new brand identity, including new Alluvio by Riverbed brand for Unified Observability, reflecting evolution of the Company, technology, and market
Riverbed launched a broad strategy to bring industry-leading unified observability to customers worldwide and accelerate growth. Front and center in the company’s strategy is the development of an expanded unified observability portfolio, which will unify data, insights and actions to solve one of the industry’s most daunting problems: how to provide seamless digital experiences that are high performing and secure in a hybrid world of highly distributed users and applications, exploding data and soaring IT complexity. Riverbed also launched a new brand identity, including the introduction of Alluvio by Riverbed (for Unified Observability), reflecting the evolution of the Company and technology, and strong market momentum as evidenced by over 30% year-over-year bookings growth for its visibility and observability solutions in the last three quarters.
“This marks an exciting new chapter for Riverbed,” said Dan Smoot, Riverbed president and CEO. “We’re capitalizing on our trusted brand, the dynamic growth, and market momentum for our visibility solutions to position Riverbed as a dominant leader in the rapidly growing observability market. Through our vision to deliver a highly innovative, differentiated SaaS-based Unified Observability portfolio, we will meet an urgent customer need and disrupt the market. We are focused on helping our customers transform massive amounts of data into actionable insights, so they can drive enterprise performance and deliver exceptional digital experiences.”
Market Opportunity and Data Challenge
Leading industry and financial analysts estimate the observability market will reach approximately $19 billion in 2024. Drivers of this growth include the tectonic shifts to hybrid work and networks, multi-cloud environments, and modern application architectures. These shifts make it extremely difficult for IT to extract actionable insights from data and proactively manage performance using existing tools.
According to Riverbed’s Hybrid Work Global Survey, 75% of business decision-makers say their organizations struggle to glean actionable insights from data that is generated by their technology infrastructure. Furthermore, IT still relies on siloed tools to manage performance and user experience, and are overwhelmed by massive amounts of disparate data and alerts that provide little context or actionable insights.
Observability is meant to solve these problems, but current solutions fall short. Observability tools that limit or sample data rather than capture everything leave IT blind to potential issues or opportunities for proactive improvement. Even so-called “full-stack” observability solutions fail to capture all relevant user, network, and application telemetry to effectively troubleshoot problems at scale for today’s complex, hybrid, and distributed infrastructures.
Introducing Alluvio by Riverbed
To address this industry challenge, Riverbed has invested and focused the company’s R&D efforts in the last year to develop technology and a unique approach to unified observability that is comprehensive, unified and easy-to-operate. Alluvio by Riverbed, the Company’s Unified Observability software portfolio, is being designed to provide IT with a unified view to see through massive complexity, and transform data into actionable insights across the entire digital ecosystem and enable automated self-healing. This will enable organizations to provide seamless digital experiences that drive enterprise performance for both the employee experience (EX) and customer experience (CX).
“The name Alluvio derives from alluvium — the place where riverbeds unite and create the most nutrient-rich environment to mine for gold –, with the ‘o’ standing for observability,” said Jonaki Egenolf, Riverbed’s Chief Marketing Officer. “Metaphorically, it represents the coming together of discrete telemetry streams where insights that are hard to find, but worth their weight in gold, reside. Our Alluvio unified observability solutions help customers find that gold as fast as possible, turning actionable insights into business value so companies can stay competitive, productive and satisfy users’ fierce appetite for seamless digital experiences. Together, with our Acceleration portfolio, we are able to help customers first illuminate and then accelerate every interaction – and ultimately empower the experience for users everywhere.”
The Alluvio by Riverbed portfolio includes Riverbed’s industry-leading visibility tools for network performance management (NPM), IT Infrastructure Monitoring (ITIM) and Digital Experience Management (DEM), which encompasses application performance management (APM) and end user experience monitoring (EUEM), that are available today and used by thousands of organizations across the world.
Riverbed’s vision of the Alluvio unified observability portfolio is to capture every packet, flow, and end user transaction across multi-cloud and on-premises networks, applications, and user systems at full fidelity; and then apply intelligence through machine learning and artificial intelligence, and help IT quickly identify and resolve digital service quality issues so organizations can maintain productivity and deliver on user experience expectations.
New Alluvio Unified Observability Solution to Meet Customer, Industry Needs
Riverbed will begin a Beta for a SaaS-based Alluvio unified observability solution in May 2022, with a general release expected later this year. To date, several organizations, including Fortune 500 companies, are trialing the solution, and providing valuable, positive feedback, highlighting that the Riverbed vision and approach to unified observability will eliminate data silos and alert fatigue, as well as improve decision-making, apply expert knowledge broadly and continuously improve digital service quality, all with a simple user interface.
Brand, Strategy Announcements Follow Unification of Riverbed and Aternity
The launch of Riverbed’s new brand identity and product strategy comes nine months after the Company reunited with Aternity – which had been operating independently – to capitalize on the tremendous growth opportunities around unified visibility and observability. Collectively, the companies’ intense focus on NPM, DEM, actionable insights and acceleration have delivered leading technology solutions that position Riverbed today to fully capitalize in both the Unified Observability and Acceleration markets, meeting users’ unrelenting expectations for excellent digital experiences.
Complementing the Alluvio portfolio, Riverbed Acceleration solutions provide fast, agile, secure acceleration of any app over any network to users, whether mobile, remote, or on-premises. Built on decades of WAN optimization leadership and innovation, Riverbed’s industry-leading acceleration portfolio delivers cloud, SaaS, client and eCDN (video streaming) applications at peak speeds, overcoming network latency, congestion, and suboptimal last-mile conditions to empower the hybrid workforce. Additionally, Riverbed’s enterprise SD-WAN provides best-in-class performance, agility, and management of MPLS, LTE, broadband, and Internet-based networks.
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