Through smarter DRAM and SSD optimisation, Kingston FURY shows how gamers can unlock smoother gameplay and faster load times on existing systems
As the Middle East’s gaming ecosystem rapidly matures spanning casual players, streamers, and competitive professionals performance expectations are rising sharply. Addressing this shift, Kingston FURY, the high-performance gaming division of Kingston Technology, is urging gamers to look inward before investing in expensive hardware upgrades.
Rather than immediately replacing CPUs or GPUs, Kingston FURY highlights that many performance bottlenecks stem from under-optimised memory and storage configurations. With modern PC games becoming increasingly complex and multitasking workloads such as streaming, recording, and background applications consuming system resources, fine-tuning DRAM and SSD usage can deliver tangible gains in responsiveness and stability.
According to Kingston FURY experts, simple steps such as enabling XMP or EXPO profiles to allow memory to run at its rated speeds, refining DRAM timings, reducing unnecessary background processes, and ensuring games are installed on SSDs instead of traditional hard drives can significantly improve frame consistency, reduce stutter, and lower latency. These adjustments often unlock performance that many users are unknowingly leaving on the table.
“The gaming landscape in the Middle East is witnessing a major evolution, with players demanding far greater precision and consistency from their systems,” said Antoine Harb, Team Leader Middle East at Kingston Technology. “Our focus is to help gamers extract maximum performance from the hardware they already own. With the right memory and storage optimisation, users can see dramatic improvements in gameplay without additional spending.”
Kingston FURY also points to a gradual shift in memory requirements driven by AAA titles and multitasking demands. While 32GB of memory is becoming more common, the company stresses that even existing setups can perform exceptionally well when configured correctly. Simply activating XMP or EXPO profiles, for instance, ensures DRAM operates as designed often delivering immediate and noticeable performance benefits.
On the storage front, maintaining adequate free space on SSDs, prioritising NVMe drives for frequently played titles, and limiting background applications competing for I/O bandwidth can further enhance load times and system responsiveness. These measures help maintain consistent performance over the long term, extending the usable life of current systems.
By combining high-speed DDR5 memory with next-generation SSD solutions and educating users on optimisation Kingston FURY aims to empower Middle East gamers with systems that are not just faster, but more reliable and future-ready.
