Strategic leadership move strengthens Exabeam’s market presence across India, the Middle East, Turkey, and Africa amid rising cybersecurity demand
Exabeam, a global leader in security intelligence and automation, has appointed Heba Sayed as Director of Marketing & Communications for India, the Middle East, Turkey, and Africa (IMETA), reinforcing its commitment to one of the world’s fastest-evolving cybersecurity markets.
In her new role, Sayed will lead regional marketing and communications strategy, overseeing the execution of large-scale industry events, organic and paid social media initiatives, press and public relations, and channel marketing programs. Her mandate includes strengthening Exabeam’s brand presence while aligning regional messaging with the accelerating pace of digital transformation across IMETA.
“The IMETA region is at the forefront of digital transformation, and our focus is on building strong, trusted engagement with security leaders as they navigate increasingly complex threat landscapes.”
— Heba Sayed, Director of Marketing & Communications, IMETA, Exabeam
A key focus area for Sayed will be the Middle East and Africa, where governments and enterprises are making significant investments in digital infrastructure, cloud adoption, and cyber resilience. Her role will directly support initiatives such as Saudi Vision 2030, where secure, scalable digital ecosystems are critical to national transformation goals.
Exabeam said Sayed’s appointment comes at a time when organizations across the region are facing heightened cyber risks driven by cloud expansion, AI adoption, and increasingly sophisticated attacks. By sharpening regional communications and go-to-market strategies, Exabeam aims to engage more closely with CISOs, security teams, and partners navigating this complex environment.
Under her leadership, Exabeam plans to deepen its engagement with local customers, helping them modernize security operations and build resilient infrastructures supported by advanced analytics and automation. This includes translating global innovation into region-specific narratives that address regulatory requirements, operational realities, and sectoral priorities.
Sayed will also play a central role in evolving Exabeam’s regional thought leadership, ensuring consistent, high-impact communication that resonates with both technical and business audiences. Her remit spans collaboration with partners and channels, reinforcing Exabeam’s ecosystem-led approach to growth across IMETA.
With cybersecurity firmly positioned as a board-level priority across the region, Exabeam views this leadership appointment as a strategic step toward long-term expansion. By aligning marketing, communications, and regional priorities under a unified vision, the company aims to support organizations as they strengthen security operations and confidently scale their digital ambitions in an increasingly threat-intensive world.
