In a major step toward next-generation digital distribution, Westcon-Comstor has launched an industry-first renewal API integration with Check Point Software Technologies across the EMEA region — setting a new benchmark in automated channel operations and cementing its leadership in digital transformation.
The API, built to simplify and accelerate the renewal cycle, enables channel partners to dramatically reduce turnaround times, eliminate manual quoting inefficiencies, and improve data accuracy. This transition toward a frictionless quote-to-cash process marks a turning point in how distributors and vendors collaborate to deliver value to partners and end-customers.
Marianne Nickenig, Vice President, Revenue Operations Europe at Westcon-Comstor, emphasized the impact of this milestone. “Pioneering this renewal API with a strategic partner like Check Point showcases the technical excellence and spirit of collaboration that drives our business. This is a crucial step in our commitment to automating the entire quote-to-cash process and simplifying operations for our partners — allowing them to focus on creating value for their customers.”
“Automation in channel renewal isn’t just efficiency — it’s competitive advantage.” – Marianne Nickenig, Westcon-Comstor
The integration is already showing tangible business outcomes, including improved operational efficiency, cost savings, and scalability to support growing renewal volumes. The automated functionality ensures seamless data flow, a simpler quoting journey, and greater visibility for partners — key enablers for driving revenue retention in an increasingly subscription-driven economy.
Sylvia Fath, Head of Distribution EMEA at Check Point Software, highlighted the partnership’s value. “By simplifying our operational processes, we are making it easier than ever for partners to do business with us. This achievement accelerates our joint automation initiatives and delivers innovation and efficiency directly to our channel.”
What makes this milestone significant is not just the technological integration — it’s the strategic shift it represents. Renewals are now a central pillar of channel profitability and recurring revenue growth. By automating renewal workflows, Westcon-Comstor is enabling partners to shift away from administrative tasks and toward higher-value customer engagement, lifecycle management, and service innovation.
With this breakthrough, Westcon-Comstor becomes the first distributor in EMEA to deliver a renewal automation project of this scale with Check Point — reinforcing its position not just as a distributor, but as a digital solutions orchestrator for the channel ecosystem.
As digital marketplaces evolve and subscription models mature, automation will be the currency of competitiveness. And for partners, this innovation could be a game-changer.
