Debut at Expand North Star highlights Dubai’s growing role as a global hub for AI-driven marketing
Dubai continues to strengthen its position as the region’s innovation and AI capital with the launch of Liplyn Information Group (Liplyn IG) — an AI-first digital marketing and PR platform helping brands gain visibility across generative AI search assistants such as ChatGPT, Perplexity, Claude, Gemini, and Mistral.
Unveiled during Expand North Star 2025 at Dubai Harbour — hosted by the Dubai Chamber of Digital Economy alongside GITEX GLOBAL — Liplyn IG aims to redefine how brands are discovered in the era of conversational AI.
“AI-Search is reshaping how brands get discovered — we help them become part of the answer, not just the query.”
— Luke Liplijn, Founder, Liplyn Information Group
“For twenty years, Google Search was the stable engine of web traffic and discovery. GenAI has changed that,” said Luke Liplijn, Founder of Liplyn IG. “We use AI-driven content distribution designed for today’s AI assistants — not yesterday’s algorithms.”
The Dubai-headquartered company brings together PR, SEO, data, and AI specialists, serving clients across the UAE and Europe. Liplyn’s mission is to help brands grow across MENAT and European markets through cross-border AI visibility strategies.
Explaining the shift, Nadia El-Sayed, Senior AI Search Specialist at Liplyn IG, noted: “GenAI isn’t just question in, answer out anymore. AI-Search merges an entire brand’s digital footprint before deciding how to reference it. Our job is to build that authority and trust so brands can rank inside AI conversations.”
Liplyn’s Brandbooster program is tailored for the AI era — creating AI-optimized stories, releases, and expert insights that enhance a brand’s presence across generative models. By strengthening entity and knowledge graphs, improving AI citations, and leveraging technical GEO and backlink networks, the platform ensures measurable visibility.
With access to 65 owned websites and 200,000 partner sites across MENAT, Europe, and North America, Liplyn IG offers unparalleled reach for digital PR in the AI age.
