Data Center News

Vertiv introduces AR App for Immersive Product Exploration

VertivXR

VertivXR app allows users to see and explore equipment in a desired location before purchase and installation

A very unique initiative, Vertiv introduces the Vertiv XR app, basically a tool in the data center space that allows data center operators, IT managers and channel partners to visualize Vertiv products in the location they would occupy in any given facility. The virtual representation helps today’s data center decision-makers by providing a convenient tool to plan their space and provide support after installation, with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint. The app is available at the Apple App Store and the Google Play Store .

The initiative is no doubt a step in the direction of digitization initiative, and effort towards enhancing customer experience and expand the resources available to its customers and channel partners. 

“With the Vertiv XR app, we are creating a bridge experience between in-person physical interactions and digital,” said Cristian Scarpa, CIO EMEA & Global VP Customer & Employee Technologies at Vertiv. “The app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.”

The Vertiv XR app guides users through product selection and placement, using augmented reality to deliver an immersive, realistic depiction of the product in the location of their choosing – whether that’s a data center, office, lobby or living room. It allows users to see and explore various Vertiv solutions when and where they choose, and stay engaged beyond purchase and installation by viewing complementary solutions and by streamlining social sharing of their experiences with Vertiv.

“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we’ve never seen this type of application in the data center,” said Martin Coulthard, global vice president for demand generation marketing at Vertiv. “We’re giving them the opportunity to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence.”

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