New rotana.com unifies stays, dining, and events in a seamless journey with smarter search, faster bookings, and enhanced corporate tools
Rotana has unveiled its newly reimagined rotana.com, a mobile-first, AI-driven platform designed to transform how guests discover, book, and engage with its portfolio of hotels, restaurants, and event venues. The relaunch marks a major milestone in Rotana’s digital transformation strategy, strengthening its direct booking channels while delivering personalized, frictionless experiences for today’s mobile-first travellers.
Philip Barnes, CEO of Rotana, said: “The new rotana.com blends personalisation, speed, and inspiration to reflect the exceptional experiences our guests enjoy in our hotels. Technology will be central in deepening guest relationships, driving direct bookings, and reinforcing Rotana’s leadership in the evolving travel landscape.”
Meeting the Mobile Booking Surge
With mobile now accounting for more than half of hotel reservations worldwide, yet still plagued by high booking abandonment due to slow load times and clunky navigation, Rotana’s redesign comes at a critical time. In the Middle East and Africa, where the mobile travel booking market is expected to more than double by 2031, the demand for seamless mobile-first booking is at an all-time high.
“We are reimagining every touchpoint of the guest journey, both online and on property, to ensure we remain at the forefront of hospitality in the region.” — Philip Barnes, CEO, Rotana
The new platform addresses this by offering an adaptive, device-responsive interface and AI-powered search and filtering that help guests quickly find tailored options. Unified booking capabilities bring hotel stays, dining reservations, and event planning into one streamlined journey.
Smarter Tools for Corporate Clients
For business travellers and event planners, Rotana has introduced enhanced group booking tools that allow users to submit a single request for proposal (RFP) to multiple hotels simultaneously, simplifying the process of securing venues for conferences, corporate stays, or large-scale events.
Inspiring Experiences, Powered by AI
High-quality imagery, immersive video, and scrollable content modules bring Rotana’s “Treasured Time” brand promise to life, inspiring exploration while ensuring faster performance and higher search visibility. The company also revealed plans to roll out an AI-powered chatbot in the coming months, offering real-time guidance and support throughout the booking journey.
Now live in multiple languages, the new rotana.com represents a faster, smarter, and more inspiring way for guests worldwide to connect with Rotana’s hospitality experiences.
