Strategic move strengthens regional expertise to deliver advanced Salesforce and AI-powered solutions across MEA
NTT DATA has announced the acquisition of EXAH, a leading Salesforce Consulting Partner and AI implementation specialist, in a move designed to expand its customer engagement and digital transformation capabilities across the Middle East and Africa (MEA).
The acquisition will give NTT DATA customers access to end-to-end Salesforce and AI delivery expertise, combining the company’s global scale with EXAH’s local technical depth and proven record of client-focused Salesforce delivery.
“Integration is everything in today’s technology landscape.”
– Alan Turnley-Jones, CEO, NTT DATA MEA
Salesforce is a central pillar in NTT DATA’s growth strategy, providing organizations with a unified view of customer data and enabling more personalized, efficient services. With AI-powered insights automating workflows and predicting customer behavior, NTT DATA aims to help enterprises across MEA accelerate decision-making and improve customer experience.
Alan Turnley-Jones, CEO of NTT DATA in Middle East and Africa, said the acquisition underlined the company’s commitment to delivering locally relevant, world-class solutions. “EXAH’s team of experts and their strong reputation within the Salesforce partner ecosystem make them an ideal addition to NTT DATA. Together, we will provide greater value to clients by enhancing customer engagement and driving business growth,” he noted.
Tiaan le Roux, Managing Director of EXAH, added: “Delivering exceptional customer value through innovation is our founding principle, and we’re proud to join NTT DATA’s global team to drive ever-growing value for our clients and partners across the African market and beyond.”
The move builds on NTT DATA’s 2023 acquisition of Apisero, a global MuleSoft consulting firm, which expanded its capabilities in technology integration across voice, digital, and CRM channels. With EXAH, the company now deepens its Salesforce expertise across the entire lifecycle – from integration to post-implementation support.
Beyond strengthening technical capabilities, the deal will also open new opportunities for career growth and skill development within NTT DATA, particularly in Salesforce and AI-related fields. The company has recently launched a young talent program to nurture grassroots Salesforce skills and mentor the next generation of digital experts.
With EXAH, NTT DATA is poised to deliver more robust, future-ready solutions, blending global expertise with local knowledge to support clients’ transformation journeys across MEA.
