Infoblox and GoDaddy have announced support for open, DNS‑based standards aimed at addressing one of the most pressing challenges in the AI era: how to identify, discover, and verify autonomous AI agents operating across the open internet.
As AI agents increasingly interact across applications, websites, and enterprise systems without human intervention, ensuring trust and transparency has become critical. The two companies are backing complementary frameworks DNS for AI Discovery (DNS‑AID) and the Agent Name Service (ANS) built on the existing Domain Name System (DNS) and public key infrastructure (PKI).
“Agents will only reach their full potential on the open web if people and systems can verify who they are interacting with.” — Jared Sine, GoDaddy
The initiatives aim to prevent control of AI identity and discovery from being concentrated in the hands of a few vendors, instead promoting open, interoperable standards that can be adopted globally. Both DNS‑AID and ANS are being developed within community standards bodies, including the Internet Engineering Task Force (IETF), ensuring broad participation and independent implementation.
DNS‑AID focuses on enabling AI agents to publish discoverable metadata such as capabilities and endpoints using established DNS protocols. This allows systems to locate and interact with agents dynamically. In contrast, ANS addresses identity and verification, enabling organisations to assign trusted, cryptographically backed identities to AI agents using existing domain names.
“DNS remains the gold standard for digital trust… and now it will underpin how agents are discovered and trusted.” — Wei Chen, Infoblox
“Agents will only reach their full potential on the open web if people and systems can verify who they are interacting with,” said Jared Sine, Chief Strategy and Legal Officer at GoDaddy.
Wei Chen, Chief Legal Officer and EVP of Regulatory Strategy at Infoblox, highlighted the significance of building on proven internet foundations. “DNS replaced centralized directories decades ago with an open, federated system. It remains the most scalable and trusted architecture for enabling digital discovery and trust,” he said.
Together, the two frameworks aim to create a decentralized “trust layer” for the agentic internet, ensuring that AI agents can be identified, discovered, and verified through open, auditable, and cryptographically secure signals.
Infoblox and GoDaddy are also calling on cloud providers, AI platform vendors, and the broader industry to participate in shaping these standards positioning open infrastructure as essential for the safe and scalable growth of autonomous AI systems worldwide.
