Collaboration brings Visa Intelligent Commerce into Inception’s AI agent ecosystem, enabling secure, autonomous shopping and payments for banks and merchants
Inception, a G42 company and one of the region’s leading AI innovators, has entered a strategic partnership with Visa to accelerate agentic commerce adoption across Central and Eastern Europe, the Middle East, and Africa (CEMEA). Announced on January 26, 2026, the collaboration will enable banks, merchants, marketplaces, and fintech partners to deploy secure, AI‑driven shopping and payment experiences at scale.
“Agentic commerce is reshaping how transactions happen. Working with Visa ensures these AI‑driven journeys are built on a trusted payments foundation.”
— Ashish Koshy, CEO, Inception
The rise of agentic commerce marks a new era in digital interactions, where AI agents autonomously discover products, compare options, execute purchases, and manage transactions on behalf of consumers and businesses. To scale these experiences responsibly, financial institutions require a secure, interoperable framework for AI‑initiated transactions.
The partnership integrates Visa Intelligent Commerce directly into Inception’s agentic commerce solutions. Visa’s technology provides tokenization, passkey‑based authentication, agent identity protocols, and safeguards that ensure AI agents transact within a trusted, regulated environment. Combined with Inception’s advanced AI stack—including domain‑specific LLMs, multimodal intelligence, and enterprise‑grade agentic components—the collaboration creates a foundation for secure, autonomous digital commerce.
“AI agents are introducing a new era of digital commerce, and trust will be the core requirement for these experiences to scale.”
— Godfrey Sullivan, Head of Product & Solutions, CEMEA, Visa
Ashish Koshy, CEO of Inception, said the partnership will help organizations navigate the next wave of intelligent commerce. “By integrating Visa Intelligent Commerce into innovative agentic solutions, we equip merchants, issuers and digital platforms with the tools to unlock intelligent, frictionless commerce at scale.”
The two companies will co‑develop new agent‑based commerce capabilities, support pilot programs, conduct client demonstrations, and drive ecosystem readiness to help institutions adopt autonomous transaction models without disruption.
Visa’s Godfrey Sullivan emphasized the importance of trust as AI enters the commerce stack. “AI agents are introducing a new era of digital commerce. Inception’s advanced AI capabilities, combined with Visa’s trusted network, will give businesses a practical way to test and deploy secure agent‑driven shopping and payment experiences.”
The collaboration strengthens Inception’s broader work in industry‑specific AI products spanning procurement, workflow automation, insights, and enterprise operations — now extended to support secure, autonomous digital commerce across global markets.
