Announced at GITEX Global 2025, the collaboration will develop (In)Media — a next-generation platform to detect, analyze, and counter misinformation in real time.
At GITEX Global 2025, Inception, a G42 company and leading innovator in AI-powered enterprise solutions, signed a Memorandum of Understanding (MoU) with X14 Media, a subsidiary of X14 Holding, to co-develop (In)Media, an advanced AI media intelligence platform designed to identify and respond to harmful or misleading narratives across digital channels.
The partnership aims to combine Inception’s strength in large-scale AI system design with X14 Media’s expertise in AI-driven communications and media analytics, building a unified solution that enables organizations to monitor conversations, assess reputational risks, and take data-informed action.
“Our partnership with X14 Media marks a pivotal milestone in scaling (In)Media into an enterprise-ready platform designed for deployment across industries and geographies,” said Ashish Koshy, CEO, Inception. “By combining X14 Media’s strength in infrastructure and data intelligence with Inception’s expertise in large-scale AI system design, we are accelerating the development of a platform that will enable organizations to understand, navigate, and shape information ecosystems with accuracy and integrity.”
Built with an AI–human collaborative workflow, (In)Media allows analysts to query, interpret, and refine insights using human-in-the-loop tools, ensuring that AI-generated intelligence remains contextually relevant and actionable. The system’s ability to process multilingual, multi-platform data in real time is expected to help governments, enterprises, and media organizations strengthen their communication strategies and safeguard public trust.
“This partnership demonstrates how collaboration between two innovation leaders can drive meaningful impact,” said Suhail Al Mehari, Managing Director, X14 Media. “Together with Inception, we’re co-developing a platform that advances transparency, accuracy, and trust across today’s complex digital environment.”
As information ecosystems grow increasingly fragmented, the Inception–X14 Media collaboration represents a decisive step toward AI-driven media integrity, ensuring that organizations across the Middle East can respond to misinformation swiftly and responsibly.
