Gitex 2024 has been very productive for many organizations who participated in the expo. We spoke to Ezzeldin Hussein, Regional Senior Director, Solution Engineering, SentinelOne about his experience. Excerpt
What has been your experience at GITEX 2024?
GITEX 2024 has been a phenomenal experience for SentinelOne. It’s always a privilege to participate in such a dynamic and globally recognized event. This year, we had the opportunity to showcase our latest innovations, including the advancements in our Singularity Platform and Purple AI capabilities, which resonated well with attendees. The energy and engagement from the tech community were exceptional, providing a platform for us to demonstrate how AI-driven cybersecurity can protect enterprises from modern threats. The “Mortal vs. Machine” challenge drew significant attention, sparking lively conversations about the future of autonomous defense. Overall, GITEX 2024 reinforced the importance of collaboration, especially in the evolving landscape of AI-powered security, and it gave us a great chance to connect with global thought leaders, partners, and customers.
”We secured numerous promising leads, including high-priority follow-ups with many.”
Ezzeldin Hussein, Regional Senior Director, Solution Engineering, SentinelOne
How many customers or partners did you meet?
At GITEX 2024, we had the privilege of meeting a large number of existing and potential partners and customers. Our booth saw consistent traffic, with hundreds of engagements across various industries and regions. This included conversations with CISOs, IT directors, and cybersecurity experts who were keen to learn more about our AI-driven security solutions. We also hosted a series of in-depth demos and discussions, focusing on how the Singularity Platform and Purple AI can help them address the growing cybersecurity challenges. The diversity of visitors—from enterprise customers to channel partners—reflects the global reach of GITEX, allowing us to deepen relationships with key stakeholders and explore new opportunities for collaboration.
Did you have any deal or lead generation out of that?
Yes, GITEX 2024 proved to be a highly productive event for lead generation and potential deals. Our interactive demos, particularly around the Singularity Platform and the Purple AI advancements, garnered significant interest from enterprise customers and partners. We secured numerous promising leads, including high-priority follow-ups with many. Additionally, we had productive discussions with several channel partners about expanding our presence in the Middle East, Turkey, and Africa region. While it’s too early to announce any finalized deals, the quality of the leads generated and the level of interest we received suggest a strong return on investment from this year’s participation. We are confident these engagements will translate into meaningful partnerships and business growth in the near future.
