Tell us about your participation at Intersec?
Trade shows like Intersec allow us to showcase new launches and trends. This year, we did something slightly different. While we did show off our latest products and solutions coming to the market, we also doubled down on the idea of partnership. We had an integrated stand with our partners that let them display and implement our solutions (like Axis Control and our cameras) in real-time. The stand also allowed us to generate insights: every day, we could see how many people visited the stand, how much time they spent at it, and how many of them returned to it.
Thanks to the integrated stand, we could see that throughout the exhibition, we had over 18,000 visitors at our booth who spent an average of 28 minutes and 50 seconds there. Over 7,000 people visited our booth more than once, and during the three days, the middle of the day proved to be the busiest period for us.
Why should enterprises consider physical security solutions?
Physical security can fulfil a very simple purpose for enterprises. In a factory, for instance, if you didn’t have demarcations like walls, doors, or yellow lines, you would be unable to control the normal flow of people and vehicles. Physical security can be there just for operations and processes to work. And when you add a layer of electronic security on top of it, you can then monitor and automate those operations and processes. But even then, you still have physical components that make this possible.
How is Axis set to help enterprise clients?
Axis sits at the crossroads between physical security and electronic security. Our devices and solutions are built to not only verify and automate enterprise processes but also provide early warnings and notifications. The devices themselves are also secured. Cybersecurity is just as critical as these factors. We make sure those protections are incorporated into our products from the design phase all the way through the manufacturing phases and even throughout their lifecycles, made possible through constant maintenance and updates. We ensure that any solution that an enterprise deploys remains secure during the long term.
What are the benefits of using Axis solutions?
We offer clients a scalable journey. Axis products are built to be open and flexible. If a business started with a small deployment, they are positioned to add on to it. They do not necessarily need to know and understand what they will need in, say, five years. Not all of us have the vision or insight to see that far into the future. But because Axis solutions are compatible with industry standards and we incorporate supported cybersecurity mechanisms into them, enterprises can grow their systems into the ideal space and customise them as they change shape over the years.
What is your outlook on the industry in 2023?
IoT is one of the most promising industry developments that form part of our outlook. When we think about the fourth industrial revolution and how decision-making becomes more prevalent in our smart devices, automation and automated processes become the norm. At the same time, more insight is generated for the benefit of people. This trend will continue in 2023 and become part of the systems and solutions we build.