Multi-year partnership leverages digital twin and advanced visualisation to enhance race performance and sustainability
AVEVA, a global leader in industrial software and digital transformation, has entered into a multi-year technology partnership with Porsche Motorsport, becoming the official Technology Partner of the Porsche Formula E Team. The collaboration brings AVEVA’s expertise in digital twin technology, digital visualisation, and data-driven insights into one of the world’s most advanced and sustainability-focused motorsport platforms.
As part of the partnership, AVEVA will support the Porsche Formula E team by transforming complex race, vehicle, and system data into actionable intelligence. The company’s industrial software capabilities will help optimise race strategy, improve engineering efficiency, and enhance real-time decision-making during competitions. Over time, the collaboration is expected to evolve further, with advanced analytics solutions being developed to support Porsche Motorsport’s data scientists in evaluating performance, reliability, and long-term innovation.
“Formula E is a particularly digital form of motorsport, and the value of clever software solutions cannot be overstated.”
— Thomas Laudenbach, Vice President, Porsche Motorsport
Motorsport—particularly Formula E—relies heavily on digital intelligence, simulation, and real-time insights. AVEVA’s solutions are designed to integrate seamlessly across data sources, enabling faster interpretation of information and more informed responses to dynamic race conditions. Beyond performance, the partnership also supports Porsche’s broader sustainability goals by promoting efficient resource usage across the motorsport value chain.
Caspar Herzberg, CEO of AVEVA, said the collaboration reflects a shared commitment to future-ready and responsible innovation. He noted that as electric mobility continues to evolve rapidly, the use of advanced digital software is critical to unlocking both performance gains and sustainable outcomes. The alignment between AVEVA’s vision for intelligent, efficient systems and Porsche Motorsport’s ambition in Formula E makes the partnership a natural fit.
From Porsche’s perspective, the collaboration strengthens its digital backbone in a championship where software plays a decisive role. By working with AVEVA, Porsche Motorsport aims to push the boundaries of what is possible in electric racing while setting new benchmarks for data-led performance optimisation.
The partnership underscores how industrial-grade digital technologies are increasingly shaping elite motorsport, with innovations developed on the racetrack expected to influence the future of electric vehicles and sustainable mobility beyond competition.
