Organisations shift from experimentation to real-world automation across revenue functions
Artificial intelligence is moving from experimentation to full-scale operational deployment across UAE enterprises, particularly in sales, forecasting and customer engagement. This transition reflects the UAE’s national priorities under the Artificial Intelligence Strategy 2031, which positions applied automation as a cornerstone of productivity and long-term economic growth.
The UAE continues to rank among the world’s most proactive markets for enterprise AI adoption, with more than 70% of organisations already using AI across key business functions. AI usage among working professionals is also among the highest globally, reflecting a rapid shift from pilot projects to embedded, outcome-driven deployment.
“Applied AI must solve real business problems and operate at execution level not as a theoretical layer.”
— Steven Kinvi, Founder & CEO, Seel
As adoption matures, enterprises are increasingly prioritising systems designed to execute autonomously within complex business environments far beyond basic analytics or experimentation. Revenue-generating teams, in particular, are applying automation to address expanding buying committees, longer deal cycles and operational complexity. More than 75% of UAE organisations that have deployed AI report measurable productivity improvements, demonstrating a shift toward real-world impact rather than isolated trials.
Within this evolving ecosystem, Seel has formally entered the UAE market, aligning with the nation’s push toward applied AI in enterprise workflows. Seel focuses specifically on automating complex B2B sales processes, integrating directly into execution and coordination layers rather than functioning as an external analytics tool.
Already supporting sales teams across the UK, Ireland and MEA, Seel consolidates stakeholders, documents and actions into a single collaborative environment. This reflects UAE organisations’ rising demand for systems that reduce friction, standardise execution and accelerate revenue without adding operational load.
“Applied AI is most effective when it solves real business problems and integrates swiftly into existing workflows,” said Steven Kinvi, Founder and CEO of Seel. “As the UAE advances its AI agenda, the opportunity lies in systems that support execution at scale so teams can focus on relationships and outcomes.”
As more UAE enterprises adopt automation-first strategies, platforms like Seel which integrate with Salesforce, HubSpot, Slack and Gmail are expected to play a significant role in modernising revenue operations and operational efficiency.
