Strategic leadership hire strengthens customer and partner engagement as AI-driven data resilience gains momentum
Veeam Software, the global leader in data resilience, has appointed Amin Hanafieh as Sales Director for the Middle East and CIS region, reinforcing the company’s focus on expanding customer engagement, partner ecosystems, and regional growth across key markets.
In his new role, Hanafieh will be responsible for driving sales strategy, strengthening partner relationships, and supporting customers as they accelerate digital transformation initiatives built on resilient, AI-ready data platforms. The appointment comes at a time when organizations across the Middle East and CIS are prioritising data protection, cyber resilience, and business continuity amid increasing adoption of AI and hybrid cloud architectures.
Hanafieh brings more than 20 years of enterprise technology leadership experience, with a strong track record of building high-performing teams and scaling businesses across the Middle East, CIS, and Africa. Prior to joining Veeam, he held senior leadership roles at VMware by Broadcom, Hewlett Packard Enterprise, Injazat Data Systems, and Cisco, where he led regional expansion, professional services, and sales operations.
His experience spans data centre infrastructure, hybrid cloud platforms, and enterprise solutions, with a particular reputation for market development and partner-led growth.
“We are delighted to welcome Amin to the Veeam team,” said Mena Migally, Regional Vice President for EMEA East at Veeam Software. “His deep regional experience and leadership will be instrumental as we continue to strengthen our customer and partner ecosystem. The Middle East and CIS are at the forefront of digital transformation, and with the rapid adoption of AI, our focus is on enabling safe AI at scale. Amin’s market insight aligns strongly with Veeam’s vision of radical resilience and innovation.”
Commenting on his appointment, Hanafieh highlighted the region’s growth potential. “Veeam’s strong focus on customers, partners, and innovation truly stands out,” he said. “As organisations across the Middle East and CIS embrace AI and advanced data resilience strategies, there is a tremendous opportunity to help them accelerate their digital journeys securely and at scale. I look forward to building on Veeam’s success and driving continued growth across the region.”
The appointment underscores Veeam’s continued investment in leadership talent as enterprises increasingly prioritise data availability, security, and resilience across cloud, virtual, physical, SaaS, and Kubernetes environments.
