Reimagined Build Program and simplified investment model expand partner opportunities and strengthen the ServiceNow Store as a global marketplace for AI‑powered solutions
ServiceNow has announced major enhancements to its global Partner Program, introducing a reimagined Build Program designed to accelerate the creation and deployment of partner‑built AI agents. Announced on January 27, 2026, the updates expand access for ISVs, developers and technology partners, with more than 1,000 partners set to transition into the new structure by March 2026.
The enhanced Build Program opens ServiceNow’s ecosystem to a broader set of innovators by simplifying onboarding, giving partners direct access to build‑test‑certify workflows, and strengthening the ServiceNow Store as a global marketplace for enterprise‑ready AI agents, connectors and applications. A new Access Tier allows aspiring and early‑stage partners to begin building immediately, removing traditional barriers to entry.
“ServiceNow is building a vibrant partner ecosystem for the AI‑native future. By simplifying how partners build on the platform, we’re unlocking the next chapter of AI value for enterprises worldwide.” — Michael Park, SVP, Global Partnerships & Channels, ServiceNow
ServiceNow’s partner ecosystem now includes more than 2,700 partners worldwide, playing a critical role as enterprises shift from AI experimentation to deploying AI agents and generative automation at scale. Demand is rising for industry‑specific workflows, purpose‑built AI solutions and rapid deployment models trends ServiceNow aims to accelerate through its newly unified partner strategy.
Michael Park, Senior Vice President of Global Partnerships and Channels at ServiceNow, said the enhancements reflect significant partner feedback. “By simplifying how partners build on the ServiceNow AI Platform and expanding our commitment to co‑innovation, we’re making it easier than ever for partners to create differentiated AI‑powered solutions.”
Alongside the new Build Program, ServiceNow unveiled a unified investment portfolio and streamlined pricing model to support partner‑led growth. Key elements include:
- Market Development Funds (MDF): New funding opportunities with 100% reimbursement for selected activities.
- Strategic Investment Fund (SIF): Targeted support for high‑impact customer opportunities.
- New incentive structures for sell‑through, deployment and specialization.
- A single global annual membership fee replacing fragmented regional pricing.
The updates are designed to eliminate friction, standardize partner experience globally and strengthen ServiceNow’s ecosystem as more organizations adopt the ServiceNow AI Platform to drive enterprise‑wide transformation.
