New product suite brings agentic AI, omnichannel measurement, secure data collaboration, and autonomous growth to the forefront of marketing transformation
AppsFlyer has taken a major strategic leap in the marketing technology landscape with the launch of eight new products designed to empower enterprises with unified, measurable, and autonomous marketing capabilities. This release marks AppsFlyer’s evolution from a pioneer in mobile attribution to a full-scale Modern Marketing Cloud built for the AI era, where data, automation, and collaboration converge to fuel intelligent growth.
“The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “For over a decade, we’ve helped marketers adapt through the mobile and privacy revolutions. Now, in the AI era, we’re empowering them to go beyond optimization, to achieve truly autonomous growth.”
“In the AI era, marketers don’t just need better insights—they need autonomous growth engines powered by trusted, privacy-safe data and collaborative intelligence.”
— Oren Kaniel, CEO & Co-founder, AppsFlyer
At the heart of this release is the Agentic AI Suite, which serves as the execution layer for intelligent marketing automation. This suite brings AI-ready data, always-on pre-configured agents, and support for leading MCP-enabled platforms like Claude, ChatGPT, Cursor IDE, and VS Code, allowing businesses to build and scale custom autonomous agents that drive real marketing performance.
Other key product innovations include:
- Incrementality for User Acquisition — Delivers holistic, cross-network lift measurement to reveal the true incremental value of every touchpoint, enabling smarter, faster spending decisions.
- Cross-Platform Journeys & LTV Measurement — Unifies mobile, web, desktop, CTV, and console data for precision insights on customer value, ROI, and omnichannel attribution.
- Signal Hub — A next-gen privacy-safe data collaboration framework combining clean-room capabilities and identity resolution to unlock high-intent audience building across ecosystems.
- Enterprise-Grade Security Package — Introduces Zero Trust-aligned controls with SAML SSO, SCIM provisioning, multi-token governance, granular RBAC, audit APIs, and IP allow lists.
- Enhanced Attribution Model — AI-driven fraud prevention that detects and eliminates click flooding at scale, protecting data integrity and marketing spend.
- My Dashboards (AI-Upgraded) — Transforms dashboards into an interactive intelligence partner, with natural-language queries and embedded AI for instant insights.
- Creative Management Hub — A centralized creative intelligence platform that manages, analyzes, and deploys assets with AI-powered scoring, automation, and optimization.
“These products were built hand-in-hand with our customers and partners, tested across industries and regions,” said Barak Witkowski, Chief Product Officer, AppsFlyer. “Seeing how they’ve already helped brands identify new opportunities, maximize efficiency, and adapt to the AI era gives us tremendous confidence in what’s ahead.”
With more than 15,000 global customers, AppsFlyer is now setting the pace for the future of marketing — one where AI agents, measurable impact, and privacy-first collaboration drive autonomous growth at scale.
