Snowflake, the AI Data Cloud company, has announced the expansion of its AI-powered manufacturing portfolio with tailored solutions for the automotive sector. The move comes as the industry undergoes a seismic shift driven by electrification, autonomous driving, connected vehicles, and advanced Industry 4.0 manufacturing.
Since April 2023, adoption of Snowflake’s AI Data Cloud for Manufacturing has surged, with a 416% increase in data application and collaboration initiatives, 185% growth in analytics deployments, and a 188% rise in data science-driven AI use cases. Already, 80% of major global automotive OEMs rely on Snowflake for data and AI innovation.
“Modern vehicles are generating unprecedented volumes of data, and automotive companies need AI solutions that are easy to implement and trusted for critical decisions.”
– Tim Long, Global Head of Manufacturing, Snowflake
Industry leaders including CarMax, Cox Automotive, Nissan, Penske Logistics, and Siemens are leveraging the platform to power connected vehicle insights, predictive analytics, and secure data collaboration across the value chain—from R&D and production to distribution and after-sales services.
“Snowflake’s automotive solutions build on our manufacturing expertise to provide the industry with the foundation to integrate data, scale connected vehicle initiatives, and accelerate innovation,” said Tim Long, Global Head of Manufacturing at Snowflake.
Highlighting the regional opportunity, Mohamed Zouari, GM for Middle East, Africa, and Turkey at Snowflake, noted: “The Middle East is witnessing rapid growth in EVs, AI-powered factories, and smart mobility under national visions like Saudi Vision 2030 and UAE Centennial 2071. Snowflake empowers automakers here to unify and analyze massive datasets securely at scale.”
Snowflake’s automotive expansion is reinforced by a rich partner ecosystem—including Accenture, AWS, Deloitte, EY, Siemens, Blue Yonder, and DXC Technology—that enables automakers to monetize data, optimize supply chains, and drive software-defined vehicle innovation.
