With AI-driven automation and zero-touch orchestration, the new platform enables organizations to manage data, not just infrastructure
Pure Storage has launched its Enterprise Data Cloud (EDC) — a transformational approach designed to simplify how organizations manage data across hybrid environments. Rather than focusing on fragmented, siloed infrastructure, the EDC empowers businesses to take control of their data estate through a unified, intelligent platform.
Fueled by the exponential rise in data due to AI, businesses today face increasing operational complexity, cost pressures, and risk. Traditional storage models are ill-equipped to keep up. Pure’s new offering reimagines data storage, turning it into a dynamic service that supports real-time decision-making, cyber resilience, and sustainable operations.
“It’s time to stop managing storage and start managing data.”
— Charles Giancarlo, Chairman and CEO, Pure Storage
“At a time when data is both a strategic asset and a growing liability, our Enterprise Data Cloud allows organizations to manage their global data estate with precision, performance and peace of mind,” said Charles Giancarlo, Chairman and CEO, Pure Storage. “With Pure Fusion at its core, customers can automate, secure and optimize data usage across their entire infrastructure — whether on-prem, in the cloud or hybrid.”
Key innovations in the EDC include:
- Pure Fusion™: A self-discovering, fully autonomous control plane that pools file, block, and object storage across environments.
- Workflow Orchestration: Integration with Cisco, Microsoft, VMware, ServiceNow, Slack, and others for automated IT workflows.
- Threat Detection with Rubrik & CrowdStrike: Advanced ransomware scanning, log analytics, and near-zero RTO recovery.
- Pure Protect™ for VMware: Seamless recovery between VMware environments and AWS, enabling hybrid resilience.
- AI Copilot: A fleet-aware assistant now generally available to deliver real-time operational insights.
Analyst Matt Kimball of Moor Insights & Strategy noted, “Pure’s Enterprise Data Cloud represents a tangible shift in how enterprises manage data and sets a new architectural standard. This is more than innovation — it’s a redefinition of what intelligent storage should be.”
By abstracting complexity and bringing automation to the forefront, Pure Storage’s EDC delivers a unified, secure, and future-ready data management experience that meets the demands of modern digital enterprises.
