Recognition marks 12th consecutive year of leadership, highlighting innovation, customer satisfaction, and resilience in modern data management
Pure Storage, the IT pioneer delivering advanced data storage technologies and services, has once again been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms. Positioned highest in execution and furthest in vision, this recognition marks the twelfth consecutive year of leadership for the company in a Gartner Magic Quadrant report.
According to Gartner, enterprise storage platforms comprise products and services designed to support diverse block, file, and object storage workloads. Pure Storage believes this recognition validates its commitment to delivering a simple, unified storage platform that provides unmatched agility, risk reduction, and a flexible as-a-service experience across on-premises, cloud, and hybrid environments.
“Only Pure Storage has innovated an architectural approach that allows customers to better manage their global data, not just their storage.”
– Charles Giancarlo, CEO, Pure Storage
Charles Giancarlo, CEO of Pure Storage, said: “Pure Storage delivers data storage and management at scale—automating and simplifying customers’ global data storage environment. Our platform innovation ensures enterprises can navigate the complexity of today’s data demands while building resilience for tomorrow.”
Innovation Driving Leadership
With exponential data growth driven by AI and unstructured workloads, traditional storage models often create fragmentation and silos. Pure Storage is addressing this challenge with the Pure Storage Platform, powered by Pure Fusion™, which enables customers to unify global data into an Enterprise Data Cloud with intelligent automation and orchestration.
Recent innovations include:
- Automation & compliance through Pure Fusion’s workload presets and remote provisioning.
- Performance & scalability via expanded Pure FlashArray™ and FlashBlade® for demanding workloads.
- Enhanced resilience & security, with built-in compliance features and cybersecurity partnerships with Rubrik and CrowdStrike.
Customer Trust and Validation
Customer endorsement further strengthens the company’s position. On Gartner Peer Insights™, Pure Storage holds an overall rating of 4.9/5 from 689 reviews, with 98% of customers willing to recommend. Enterprises across industries—from energy and utilities to healthcare and banking—have praised its reliability, performance, and data protection features.
With this recognition, Pure Storage continues to reinforce its role as a trusted partner for enterprises navigating the challenges of a data-driven, AI-powered future.
