IFS Connect MEA to spotlight Vision 2030-aligned innovation, new leadership appointment, and strategic investments in Saudi Arabia.
IFS, the global leader in enterprise cloud and Industrial AI software, has announced its flagship regional event, IFS Connect Middle East & Africa 2025, to be held on 10th September at the Four Seasons Hotel, Riyadh. Themed “Powering Vision 2030: Industry-Centric Innovation for National Transformation”, the event will highlight how IFS technologies are enabling Saudi organizations to accelerate digital transformation and deliver measurable outcomes.
“IFS is committed to powering national transformation through Industrial AI.” — Mark Moffat, CEO, IFS
The event will feature a keynote by Mark Moffat, CEO of IFS, who will outline the company’s strategic commitment to the Middle East through sustained investment, talent development, and partnerships. IFS will also honor 20 Saudi graduates from its Technology Training Program, launched in collaboration with Saudi Business Machines (SBM).
“Saudi Arabia represents a rare convergence of scale, ambition, and urgency.”
— Rahul Misra, SVP & Managing Director, MEA, IFS
“IFS is committed to powering national transformation through Industrial AI,” said Mark Moffat, CEO of IFS. “Our solutions are designed to help organizations in Saudi Arabia and across MEA unlock real-time intelligence and automation to drive productivity and growth.”
Rahul Misra, SVP & Managing Director, MEA, added: “Saudi Arabia is a priority market for IFS, representing a rare convergence of scale, ambition, and urgency.”
IFS also announced the appointment of Mohammed Sa’adeh as Country Sales Leader in Saudi Arabia, reinforcing its local leadership. The event will host over 250 senior executives and feature demos, breakout sessions, and co-innovation showcases across key industries.
