From Saudi Arabia to the Gulf, Hewlett Packard Enterprise is leading a regional wave of innovation through AI, cloud, and local empowerment
In 2025, HPE has taken a tailored approach to its Middle East strategy, executing focused initiatives in individual countries that align with national development plans, while promoting technological self-sufficiency and sustainable innovation across the region.
Saudi Arabia
In Saudi Arabia, HPE has expanded its flagship ‘Saudi Made’ initiative, which now includes the HPE Aruba Networking portfolio alongside its locally assembled servers. This strategic move aims to support the Kingdom’s Vision 2030 by fostering homegrown technology capabilities and reducing dependency on imported IT infrastructure. HPE is also creating highly skilled jobs for Saudi nationals and encouraging local innovation through this initiative.
At LEAP 2025 in Riyadh, HPE showcased its Private Cloud AI solution, developed with NVIDIA, to accelerate enterprise deployment of generative AI applications. The company also introduced its 100% fanless direct liquid cooling architecture, expected to reduce cooling power consumption by up to 90%, reinforcing its commitment to energy-efficient technologies and environmental sustainability.
United Arab Emirates
In the UAE, HPE is focusing on smart infrastructure and immersive digital experiences, particularly through its HPE Aruba Networking solutions. These technologies are being deployed in smart stadiums and large public venues to enable high-speed, secure connectivity and transform fan experiences. The initiative supports the UAE’s vision of becoming a hub for innovation and smart city development, enhancing both tourism and tech integration in everyday life.
Egypt and Jordan
HPE has extended its ‘Saudi Made’ model to include Egypt and Jordan, signaling a broader regional effort to support local manufacturing and technological self-sufficiency. This expansion helps create cross-border technology ecosystems that empower local talent and provide region-specific solutions, strengthening the digital economies of both nations.
GCC
Across the Gulf Cooperation Council (GCC) countries, HPE is leveraging its Aruba portfolio to meet the rising demand for advanced networking infrastructure. This includes working with local governments and enterprises to deliver robust, secure, and scalable networking solutions that support smart government services, healthcare systems, and financial institutions.
Conclusion
HPE’s 2025 strategy in the Middle East is built on deep localization, technological innovation, and sustainable practices. By tailoring its initiatives to meet the specific goals and challenges of countries like Saudi Arabia, the UAE, Egypt, Jordan, and others in the Gulf, HPE is actively shaping a digital-first future for the region. Its investments in AI, hybrid cloud, sustainability, and local talent development position the Middle East as a rising global center of technological excellence.
