42% of professionals say their employers copy competitors to stay relevant
As the race for attracting and retaining top talent intensifies in 2025, companies are increasingly looking outward for inspiration. A recent survey by global talent solutions firm Robert Walters found that 42% of professionals believe their workplace changes are primarily driven by what competitors are doing—more than financial considerations, economic conditions, or even employee preferences.
“The war for talent is heating up, and businesses can no longer afford to stand still,” said Jason Grundy, Managing Director of Robert Walters Middle East. “The most forward-thinking companies are already doubling down on adaptability, digital transformation, and a human-first approach to stay ahead. The ability to pivot quickly, foster innovation, and create a culture where top talent thrives will define the winners and losers of this evolving landscape.”
As businesses prepare for the workforce of tomorrow, the Talent Trends 2025 report from Robert Walters highlights key shifts that will redefine hiring, leadership, and workplace culture:
- AI in Hiring – 3 in 10 companies are integrating AI, yet human judgment remains irreplaceable. The future belongs to those who balance automation with a personal touch.
- People-First Leadership – Organizations that prioritize empathy, flexibility, and purpose-driven leadership are 2.6x more likely to succeed.
- Candidate Experience is Everything – 83% of professionals say a poor interview process can damage their perception of a company. Treating applicants like valued customers is now essential.
- Hybrid Work Reimagined – Concepts like the 4-day workweek and “window working” (structured flexibility) are gaining traction as businesses experiment with new ways to boost engagement and productivity.
- The Career ‘Lattice’ Over the Ladder – Traditional career paths are evolving, with employees favoring lateral moves, cross-functional growth, and skills-based progression over rigid hierarchies.
- The ‘Un-Retiring’ Boom – Over 2.8 million retirees in the UK have re-entered the workforce, bringing valuable experience to multi-generational teams.
- Future Skills in Demand – With 39% of job market skills set to change by 2030, businesses must invest in both tech and soft skills to remain competitive.
As workplaces undergo rapid transformation, businesses that embrace innovation, adaptability, and a people-centric approach will be best positioned for long-term success.
