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Data Integrity: The Foundation of True Data Freedom

Rick-Vanover

With businesses managing increasingly complex data ecosystems, maintaining data integrity when moving data has never been more critical. However, ensuring data integrity has become more challenging, leaving organisations at risk of data loss and corruption. For businesses to truly embrace data freedom, they must not only be able to move data, but also ensure that data remains accurate, complete and reliable during every migration.

With businesses managing increasingly complex data ecosystems, maintaining data integrity when moving data has never been more critical. However, ensuring data integrity has become more challenging, leaving organisations at risk of data loss and corruption. For businesses to truly embrace data freedom, they must not only be able to move data, but also ensure that data remains accurate, complete and reliable during every migration.

The impact of data migration on data integrity

The movement of data poses one of the most significant risks to data integrity, with the lack of pre-migration testing as the main cause of issues such as data corruption and data loss. This can cause unexpected downtime, reputational damage and loss of important information. The recent global Crowdstrike incident is an example of how one fault can result in a significant impact across the business and its stakeholders. It sends a clear message – testing before implementation is essential. This enables organisations to identify potential issues and implement corrective measures.

The role of awareness and preparation in data integrity

Data integrity begins with awareness. Many organisations do not fully understand what data they have, when it was added or what was updated over time, making it challenging to conduct data audits or integrity checks. Building awareness of data assets is the first step towards validating data and detecting abnormalities based on historical analyses.

Then, rigorous and ongoing testing for migration is crucial. This includes testing for both functionality and economics. Functionality refers to how well the system operates after migration, ensuring that it continues to meet expectations; economics refers to the cost-effectiveness of the system or application, which is particularly important with cloud-based migrations. Economics testing involves examining resource consumption, service costs and overall scalability to ascertain whether the solution is economically sustainable for the business. Tools such as Veeam’s Health Check can also be leveraged to conduct regular automated data integrity audits. These health checks help detect any inconsistencies across backup files, allowing businesses to rectify and ensure data recoverability.

Organisations must liken preparing for migration to how pilots train to resolve the unexpected. By planning for the potential problems businesses may encounter during the transfer of data across systems and platforms, the risk and impact of compromised data can be minimised.

Most importantly, companies should prepare for migrations even if they don’t anticipate immediate changes. Just as pilots do not wait for poor flying conditions to train for an emergency landing or response, businesses also should not wait to be notified of imminent change to initiate data checks and testing. The volatile and fast-paced technological environment means we need to always be prepared to avoid being caught off-guard.

“Data freedom is not just about having the ability to move data, it is about ensuring data remains accurate, secure, and usable during migrations or platform changes. Regular testing and data assessments help maintain both integrity and freedom, ensuring businesses can rely on their data when it matters most. A solid backup and recovery plan provides companies with peace of mind and a safety net, ensuring they can bounce back and forward efficiently if anything does go wrong.”

Rick Vanover, Vice President, Product Strategy, Veeam

Data integrity and secure backups enable data freedom

Finally, a robust data backup and recovery plan forms the last line of defence. Veeam’s 2024 Ransomware Trends Report found that 65 per cent of organisations did not have a recovery plan for a site-level crisis, and only 50 per cent had immutable backups. This significantly impairs a business’s ability to restore corrupted or lost data efficiently. Fortunately, there are simple steps that companies can take to safeguard their data and enhance data resilience. By following the 3-2-1-1-0 rule, which recommends storing three copies of data across at least two different media types, with one copy offsite, one copy air-gapped, and with zero errors, businesses can significantly boost their data resilience.

Data freedom is not just about having the ability to move data, it is about ensuring data remains accurate, secure, and usable during migrations or platform changes. Regular testing and data assessments help maintain both integrity and freedom, ensuring businesses can rely on their data when it matters most. Lastly, a solid backup and recovery plan provides companies with peace of mind and a safety net, ensuring they can bounce back and forward efficiently if anything does go wrong. For example, Anheuser-Busch Employees’ Credit Union was able to migrate its 130 virtual machines to a new building with complete peace of mind, thanks to Veeam’s support in rigorous pre-migration and disaster recovery testing. In the unlikely event that something failed during migration, they knew it could be restored completely and efficiently, minimising any downtime and disruption to business operations.

Profile of Author

Rick Vanover is a Senior Director of Product Strategy at Veeam. Rick’s passion for challenges led to his commitment to educate and communicate at all levels—engaging those new to availability technologies as well as those who are experts. As a blogger, podcaster and active member of the IT community, Rick builds relationships and spreads excitement about Veeam solutions. Before becoming the “go-to” guy for Veeam questions, Rick was in system administration and IT management.  His community designations include Microsoft MVP, VMware vExpert and Cisco Champion.  Follow Rick on Twitter @RickVanover or @Veeam.

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