Enhanced framework designed to drive partner profitability, technical expertise, and differentiation across the region
Cohesity, a global leader in AI-powered data security, has launched the Cohesity Aspire Partner Program, a new, unified partner engagement model designed to simplify collaboration, unlock revenue opportunities, and accelerate cyber resilience efforts across the Middle East and beyond.
The program introduces a modernised structure for all partner types – from resellers and distributors to OEMs and technology partners – enabling them to qualify for Premier, Preferred, or Associate tiers, each with distinct benefits. It also incorporates an authorised distributor element to enhance value for resellers.
“Aspire provides the tools, flexibility, and future-ready framework our partners need to deliver even greater value.”
– Yudum Yonak, Senior Channel Director, International Emerging Region and LATAM, Cohesity
“At a time when malicious cyber-attacks are a critical concern in the Middle East, our partners play a vital role in strengthening the region’s overall cyber resilience,” said Yudum Yonak, Senior Channel Director, International Emerging Region and LATAM, Cohesity. “Aspire provides the tools, flexibility, and future-ready framework our partners need to deliver even greater value, while enabling trusted, secure solutions that our customers can rely on.”
Aspire focuses on three key pillars:
- Profitable Growth – offering competitive margins, deal-sourced rewards, performance-based incentives, and extensive joint go-to-market initiatives.
- Technical Strength – providing role-based training, exclusive Cohesity accreditations, certifications, and the Cohesity Aces recognition program for top technical experts.
- Differentiation – opening new service and revenue streams through professional services delivery, training partner certification, and co-developed market solutions.
Regional partners welcomed the move. “Cohesity’s new partner program shows commitment to partner growth and fosters a thriving ecosystem where collaboration leads to shared success,” said Sohaib Ahmad, Director Sales, BFSI & Corporate, Alpha Data.
Ali Ballout, Business Unit Manager at MDS-UAE, part of the Midis Group, added: “Their commitment to partner success is evident in both vision and execution. We’re excited to strengthen our alliance and jointly deliver AI-powered data security solutions that lead the market and drive sustained growth for years ahead.”
Cohesity, which serves over 13,600 enterprise customers worldwide – including more than 85 of the Fortune 100 – positions Aspire as a strategic investment in partner empowerment and regional cyber resilience.
