New platform redefines banking infrastructure by embedding AI across customer servicing and digital sales
Fintech pioneer Backbase has launched the world’s first AI-powered Banking Platform, marking a bold step forward for financial institutions seeking to scale smarter, unify operations, and drive profitable growth. The platform builds on Backbase’s Intelligence Fabric introduced in September 2024 and now integrates intelligent automation across both digital sales and customer servicing functions.
Designed to tackle challenges posed by legacy systems, data silos, and rising customer expectations, the platform embeds advanced AI capabilities to enable real-time support, smarter decision-making, and scalable automation — all while upholding rigorous compliance and operational integrity.
“Banks don’t need more pilots — they need outcomes,” said Jouk Pleiter, CEO & Founder of Backbase. “We’re going all-in on the AI opportunity, empowering banks to unlock productivity, automate intelligently, and achieve growth at speed.”
“AI waits for no bank. It’s not a wait-and-see — it’s here, and it’s rewriting the rules of the industry.”
– Jouk Pleiter, CEO & Founder, Backbase
Key Features of the AI-Powered Banking Platform:
- Unified AI-Driven Sales & Servicing: Boosts cross-sell and upsell opportunities while enabling seamless self-service and support journeys.
- Agentic AI Modules: Modular AI agents embedded in workflows help automate decisions and optimize productivity across front and back offices.
- Intelligence Fabric Core: Converts behavioral, transactional, and operational signals into actionable intelligence for every customer interaction.
- AI Factory Delivery Model: Helps bridge the talent gap by embedding Backbase AI experts into client teams for rapid co-creation and deployment.
The platform has already demonstrated tangible impact among early adopters and is now globally available, offering banks a production-ready solution to shift from experimentation to execution in their AI transformation journeys.
With over 150 global financial institutions already powered by Backbase — including retail, SME, commercial, and private banking leaders — the company is positioning itself as a frontrunner in delivering real-world AI solutions for the financial sector.