Exclusive end-user event highlights ExpertBook capabilities and offers a preview of ASUS’s 2026 commercial lineup
ASUS recently hosted Expert Connect, an AI-driven workspace experience designed to demonstrate how next-generation business devices can transform modern workplaces. Held at Topgolf Dubai, the event brought together select end-users from the healthcare, BFSI, education, and enterprise sectors, providing an engaging platform to explore ASUS’s commercial portfolio while networking in a relaxed yet professional setting.
The event focused on showcasing how AI-enabled computing can enhance productivity, mobility, and efficiency across industries. Participants experienced the ASUS ExpertBook lineup through hands-on demonstrations and also received a preview of the company’s upcoming commercial products planned for 2026. The sessions offered practical insights into how future-ready devices can support evolving workplace requirements.
“Our goal is to show how AI-ready devices can simplify work, improve efficiency, and deliver real business value—not just strong specifications.”
— Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META), ASUS
Expert Connect aimed to move discussions beyond hardware specifications and towards tangible business outcomes. Through product demos and interactive discussions, end-users explored real-world use cases and gained a clearer understanding of how AI-powered features can streamline workflows and improve operational efficiency. The event also provided ASUS with valuable feedback to help shape future product roadmaps and go-to-market strategies.
The ASUS ExpertBook series is designed for professionals seeking performance, portability, and reliability. Equipped with the latest Intel Core Ultra processors and a dedicated neural processing unit, the devices are capable of handling AI tasks directly on the device. This enables efficient performance, improved data security, and optimized battery life without relying heavily on cloud connectivity, making the laptops well suited for mobile and hybrid work environments.
The event also reflected ASUS’s alignment with the UAE National Strategy for Artificial Intelligence 2031, reinforcing its commitment to supporting the country’s digital transformation goals. By delivering AI-ready workplace solutions and engaging directly with end-users, ASUS continues to strengthen its role in enabling smarter and more efficient work environments.
Following the success of Expert Connect, ASUS plans to continue hosting similar end-user engagements in 2026 in collaboration with regional partners, with a continued focus on key industries and evolving enterprise needs.
